In this episode of The Digital Deep Dive, Aaron Conant sits down with Tim Zawislack, Chief Operating Officer at Dey’s End Consulting, LLC, to talk about implementing and accomplishing robust SMS marketing techniques through holistic conversations. Tim shares his strategies for approaching and cultivating a creative online customer experience, actionable steps to level up your social media presence, and elevating your product through traditional marketing techniques.
On this episode of The Digital Deep Dive, Aaron Conant sits down with Rick Watson, CEO and Founder of RMW Commerce Consulting, to discuss how best to optimize the headless eCommerce marketplace for your brand. Rick talks about how to avoid pitfalls in the eCommerce ecosystem, how crossborder platforms can increase your revenue and brand reach, and why understanding data is crucial for the success of any brand.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Jordan Brannon, Co-founder and President of Coalition Technologies, to discuss the advantages and challenges of migrating from one platform to another. Jordan talks about how to redesign your aesthetics without confusing your consumers, the purpose and superiority of headless commerce, and streamlining management software.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Marc Uible, Vice President of Marketing at Threekit, to discuss the benefits of a web-based augmented reality customer experience to promote your products. Marc talks about how 3D augmented reality can reduce photography and marketing costs, what data can reveal about consumer interactions, and configuring an environment to showcase complex products.
In this episode of The Digital Deep Dive, Aaron Conant sits down with John Ghiorso, Founder and CEO at Orca Pacific, to discuss viewing Amazon as an opportunity to optimize your brand. John talks about the shift in brands considering Amazon as a growth platform, why establishing a budget is crucial for tremendous success, and using targeted marketing strategies to upscale products and increase ranking.
In this episode of The Digital Deep Dive podcast, Aaron Conant sits down with Michael Zakkour, Founder and Managing Director of 5 New Digital, to talk about how brands are interacting with the metaverse and associating with NFTs (non-fungible tokens). Michael discusses the monetization and consumption of brands in the digital space, how brands and retailers are engaging and using NFTs, and rapidly growing your brand in the metaverse by educating consumers on the value of your brand.
In this episode of TheDigital Deep Dive podcast, Aaron Conant interviews Michael Zakkour, Founder and Managing Director of 5 New Digital, about how companies can thrive in a world where the digital age continuously shapes consumer behavior and demands. They talk about the approaches brands can use to adapt and boost revenue through a robust unified digital commerce approach, ways to decrease customer acquisition costs, how the retail renaissance affects brand strategies, and much more.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Charlie Ninegar, Vice President of Sales at Nixon, to talk about multi-channel strategies for your brand. Charlie discusses what brands should consider when using multiple channels, the importance of a holistic brand marketing strategy, and how to launch a new brand.
Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Garret Caudle, Founder and CEO of Influent, to talk about leveraging LinkedIn into your content marketing strategy. Garret shares how brands can use LinkedIn to generate leads and awareness, the importance of influencer relationships in B2B marketing, and how to implement an innovative content strategy for brand awareness.
