Growing Your Brand Using Augmented Reality With Marc Uible of Threekit

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Growing Your Brand Using Augmented Reality With Marc Uible of Threekit

Marc Uible

Marc Uible is the Vice President at Threekit, a visual commerce company that helps brands increase sales by customizing and configuring products in an augmented 3D reality environment so customers can interact with them as part of the buyer experience. 

Marc is also a member of the board of advisors for LIFT and has held roles with Braintree, The Numbered Days, and Avondale. He graduated from the Indiana University Kelley School of Business with a degree in international business, business economics, and public policy. 

 

Here’s a glimpse of what you’ll learn: 

  • Marc Uible talks about the benefits of integrating web-based augmented reality to showcase products 
  • How 3D photography provides personalized customizations without depleting marketing budgets
  • Creating product scalability by combining augmented reality with 3D photography 
  • What can data reveal about consumer patterns and interactions?
  • Marc describes how engaging visuals provide consumers with context for your products

In this episode…

Providing consumers with a realistic representation of your product can be why they click “buy.” What if they could customize your product as part of their online shopping experience? How can you enable customers to interact with your product?

Businesses can upload product information files and instantly create an unlimited number of interactive augmented reality and photorealistic 3D visuals. When shoppers use augmented reality in their buyer experience, they’re much more likely to purchase the product. The ability to customize the image in real-time provides the client with a personalized experience that makes your products stand out. Using augmented reality and 3D image technology for your product allows for quick changes in marketing, and this technology can easily meet changing market demands. Marc Uible is here to share expert strategies for delivering engaging, interactive imagery to provide your brand with a competitive advantage. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Marc Uible, Vice President of Marketing at Threekit, to discuss the benefits of a web-based augmented reality customer experience to promote your products. Marc talks about how 3D augmented reality can reduce photography and marketing costs, what data can reveal about consumer interactions, and configuring an environment to showcase complex products. 

Resources mentioned in this episode:

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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