The Amazon Dilemma With John Ghiorso

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The Amazon Dilemma With John Ghiorso

John Ghiorso

John Ghiorso is the Founder and CEO at Orca Pacific, a Media.Monks company, which is a full-service Amazon marketing services agency. He has over a decade of experience working with Orca Pacific and has built a reputation for approximating industry reactions and shifts in the Amazon marketplace. 

John is a keynote speaker and has been featured in publications like The Wall Street Journal, Forbes, Vox, Modern Retail, and Digiday. He graduated from the University of Arizona Eller College of Management with a degree in marketing and entrepreneurship.

Here’s a glimpse of what you’ll learn:

  • John Ghiorso explains the fundamental shift of the consumer experience
  • How can your brand maintain growth and rival retailers on Amazon?
  • Why using a traditional retail budget can successfully scale your brand
  • John describes performance-based budgeting for marketing to increase consumer traffic
  • John discusses the relevancy of ranking products on Amazon

In this episode…

Are you an Amazon seller who wants to drive more traffic to build your brand? Scaling your brand is about taking chances and figuring out what works and what doesn’t — so what can you do to optimize and manage your brand?

John Ghiorso says that to overcome the dilemma of a typical four-wall retail strategy, brands need to understand the Amazon environment to be successful. If you have a foundational approach to retail platforms, you can find tremendous opportunities for growth as you move away from traditional methods. But use caution when establishing a marketing strategy. John recommends installing a budget and following how consumers perceive products. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Founder and CEO at Orca Pacific, a Media.Monks company, to discuss viewing Amazon as an opportunity to optimize your brand. John talks about the shift in brands considering Amazon as a growth platform, why establishing a budget is crucial for tremendous success, and using targeted marketing strategies to upscale products and increase ranking.

Resources mentioned in this episode:

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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