BWG Connect Blog

As AI becomes progressively sophisticated, industries are employing machine learning, natural language programming (NLP), and generative AI to reduce human input in data analytics. Aside from displaying precise, actionable data insights and predicting outcomes, AI can advance sustainability initiatives by mitigating the environmental impacts of material production and business operations, among additional capabilities. However, this technology can make mistakes and has its limitations, so it’s crucial to assess use cases before implementing a strategy.

Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]

Online marketplaces, particularly Amazon, are becoming third-party sellers' primary retail sales mode. The retail industry has experienced significant growth in this sector, as marketplaces are projected to represent 60% of overall sales, with 70% emerging from third-party sellers.

Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.