With the rise of social apps and platforms, social commerce will likely see a significant spike in 2023. Currently, TikTok is leading the charge; however, it’s expected that other video-centered platforms like Instagram and YouTube will also influence the retail space. In line with the social commerce boom is the rise of mobile-friendly eCommerce experiences. NetElixir’s research found that mobile has become the primary shopping method for consumers by a wide margin, so it’s crucial that your brand elevates the mobile experience.