BWG Connect Media Feed

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May 19, 2022
Bringing Your Brand to the Metaverse with David Lucatch

In this episode of The Digital Deep Dive, Aaron Conant sits down with David Lucatch, CEO, Prescient, and Chair at Liquid Avatar Technologies, to discuss preparing brands for the metaverse. David discusses how brands can implement non-fungible tokens (NFTs) to promote brand awareness, the scope of digital identity and how it provides opportunities for brands and government entities, and strategies for adapting to the developing technological industry.

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May 17, 2022
How to Unlock Your Brand’s Success on TikTok

Have you ever stumbled upon amazing content on TikTok and wondered how you can amplify your own content for users to see? What does it […]

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May 16, 2022
The Journey From DTC to Retail With Calvin Lammers

In this episode of The Digital Deep Dive, Aaron Conant sits down with Calvin Lammers, Senior Vice President of eCommerce at TRUFF, to discuss digitally native brands making the shift to a physical retail store. Calvin talks about the importance of targeting consumer shopping destinations, why diversifying your ad engagement can lead to higher consumer retention, and choosing your retail partners based on research and brand opportunity.

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May 12, 2022
Going Beyond the DTC Checklist With Tim Zawislack

In this episode of The Digital Deep Dive, Aaron Conant sits down with Tim Zawislack, Chief Operating Officer at Dey’s End Consulting, LLC, to talk about implementing and accomplishing robust SMS marketing techniques through holistic conversations. Tim shares his strategies for approaching and cultivating a creative online customer experience, actionable steps to level up your social media presence, and elevating your product through traditional marketing techniques. 

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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