Digital transformation can be overwhelming for brands, especially due to the layers of complexity. You have to stitch together different systems and departments in order to service each customer, all while staying on top of technological innovations.
As eCommerce becomes increasingly centralized to meet evolving consumer demands, many businesses are reconsidering the functionality of their monolithic or single-use customer experience platforms. To create a more seamless customer journey, headless and composable commerce options are more flexible integrated concepts that separate the front-end presentation platform from the back-end software to develop a customer-focused, best-in-class tech stack.
With the rise of social apps and platforms, social commerce will likely see a significant spike in 2023. Currently, TikTok is leading the charge; however, it’s expected that other video-centered platforms like Instagram and YouTube will also influence the retail space. In line with the social commerce boom is the rise of mobile-friendly eCommerce experiences. NetElixir’s research found that mobile has become the primary shopping method for consumers by a wide margin, so it’s crucial that your brand elevates the mobile experience.
The rise in chronic illness diagnoses has generated high healthcare costs as patients navigate numerous doctor visits, hospital stays, and surgeries. Many of these conditions are comorbid, meaning patients and health plans must manage the burden and costs of multiple illnesses, which deters members from seeking appropriate care.
