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June 5, 2023
AI’s Potential in Sustainability and ESG: An In-Depth Look

As AI becomes progressively sophisticated, industries are employing machine learning, natural language programming (NLP), and generative AI to reduce human input in data analytics. Aside from displaying precise, actionable data insights and predicting outcomes, AI can advance sustainability initiatives by mitigating the environmental impacts of material production and business operations, among additional capabilities. However, this technology can make mistakes and has its limitations, so it’s crucial to assess use cases before implementing a strategy.

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May 29, 2023
Top-Of-Search Placements: An Incremental Approach to Advertising

Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]

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May 22, 2023
Structuring Channel Control to Combat Disruption and Drive Brand Profitability

Online marketplaces, particularly Amazon, are becoming third-party sellers' primary retail sales mode. The retail industry has experienced significant growth in this sector, as marketplaces are projected to represent 60% of overall sales, with 70% emerging from third-party sellers.

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May 15, 2023
Conquering Amazon’s Algorithm Through Influencer Advertising

Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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