The Digital Revolution: Strategy, Structure, Implementation, and Transformation With Michael Zakkour of 5 New Digital - Part 1

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The Digital Revolution: Strategy, Structure, Implementation, and Transformation With Michael Zakkour of 5 New Digital - Part 1

Michael Zakkour is the Founder and Managing Director of 5 New Digital, a digital and retail consultancy focused on helping startups to Fortune 100 brands develop successful eCommerce and digital commerce strategies and shape their retail and consumer pathways. They work with companies in North America, Europe, and Asia and navigate growth opportunities through innovative solutions that drive revenue in their domestic and international operations.

As an acclaimed and sought-after professional speaker and lecturer, Michael is a regular guest on the BBC, CNN, NPR, and NBC. He has appeared in The Wall Street Journal, FORBES, WWD, MSNBC, NYSE TV, and countless other print, digital, web, and broadcast outlets. He is also an author, entrepreneur, and investor with more than 20 years of experience building successful businesses.

Here’s a glimpse of what you’ll learn:

  • Michael Zakkour explains the difference between digital commerce and eCommerce
  • How should brands adapt to the changing digital landscape and ecosystem?
  • Michael describes the retail renaissance and how it relates to consumer centricity
  • What is business integration, and how does it help reinvigorate your revenue?
  • The importance of unified commerce versus omnichannel strategies in driving sales and overall growth
  • How tech and logistics are the starting points to a unified commerce approach
  • How can you decrease customer acquisition costs and increase your customers’ lifetime value?
  • How do QR codes and livestreaming benefit businesses, and how they can be used?

In this episode…

How can businesses take advantage of the current opportunities presented by the digital age and adapt to the changing business landscape? If you are a company that wants to thrive in this challenging environment, you will want to discover new strategies that help keep you in step with all the developments at your doorstep.

As an investor, consultant, author, and entrepreneur, Michael Zakkour has valuable insights into how companies can thrive in the changing digital landscape. Building brand loyalty and increasing customer value mean implementing business strategies that leverage the digital landscape. Do you know if you should use a unified commerce versus an omnichannel strategy? There is a lot to consider. You can decrease customer acquisition costs while increasing the consumers’ lifetime value with the right strategy. Whether you're running a small business or managing a large company, Michael's expertise will help grow your business.

In this episode of The Digital Deep Dive podcast, Aaron Conant interviews Michael Zakkour, Founder and Managing Director of 5 New Digital, about how companies can thrive in a world where the digital age continuously shapes consumer behavior and demands. They talk about the approaches brands can use to adapt and boost revenue through a robust unified digital commerce approach, ways to decrease customer acquisition costs, how the retail renaissance affects brand strategies, and much more.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, start-up to Fortune -100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights & actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Guest's Company Profile

5 New Digital

5 New Digital is Digital Commerce, New Retail, & Unified Commerce Consultancy focused on strategy and construction for brands, retailers & services companies. Their services are built around the "5 New" realities of digital commerce: New Retail, New Consumption, New Technology, New Finance, and New Supply Chain. ​ 5 New Digital was built to address the “5 New” realities of the digital revolution: New Retail, New Consumption, New Technology, New Finance, and New Supply Chain. ​ Our clients engage us to provide them with research, strategy, and implementation across the commercial value chain and to help them engage in the Mega-Ecosystems of commerce and to build their own.

Connect with 5 New Digital
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