The online marketplace is becoming a staple for brands to present and sell their products. But what does it take to secure your brand’s products and presence online? How can you combat violations from unauthorized sellers?

On this episode of The Digital Deep Dive, Aaron Conant sits down with Rick Watson, CEO and Founder of RMW Commerce Consulting, to discuss how best to optimize the headless eCommerce marketplace for your brand. Rick talks about how to avoid pitfalls in the eCommerce ecosystem, how crossborder platforms can increase your revenue and brand reach, and why understanding data is crucial for the success of any brand.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Jordan Brannon, Co-founder and President of Coalition Technologies, to discuss the advantages and challenges of migrating from one platform to another. Jordan talks about how to redesign your aesthetics without confusing your consumers, the purpose and superiority of headless commerce, and streamlining management software. 

With new customer demands and digital transformation, the healthcare industry is facing a different set of obstacles than ever before. However, as healthcare-related challenges occur, there is new technology available to support the staff and patients. To help you succeed in this digital landscape, we’re reviewing the solutions and products that can help you provide better care for patients and better systems for employees.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Marc Uible, Vice President of Marketing at Threekit, to discuss the benefits of a web-based augmented reality customer experience to promote your products. Marc talks about how 3D augmented reality can reduce photography and marketing costs, what data can reveal about consumer interactions, and configuring an environment to showcase complex products. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with John Ghiorso, Founder and CEO at Orca Pacific, to discuss viewing Amazon as an opportunity to optimize your brand. John talks about the shift in brands considering Amazon as a growth platform, why establishing a budget is crucial for tremendous success, and using targeted marketing strategies to upscale products and increase ranking.

In this episode of The Digital Deep Dive podcast, Aaron Conant sits down with Michael Zakkour, Founder and Managing Director of 5 New Digital, to talk about how brands are interacting with the metaverse and associating with NFTs (non-fungible tokens). Michael discusses the monetization and consumption of brands in the digital space, how brands and retailers are engaging and using NFTs, and rapidly growing your brand in the metaverse by educating consumers on the value of your brand.

In this episode of TheDigital Deep Dive podcast, Aaron Conant interviews Michael Zakkour, Founder and Managing Director of 5 New Digital, about how companies can thrive in a world where the digital age continuously shapes consumer behavior and demands. They talk about the approaches brands can use to adapt and boost revenue through a robust unified digital commerce approach, ways to decrease customer acquisition costs, how the retail renaissance affects brand strategies, and much more.

A few years ago, the term “digital transformation” was just a buzzword. Over the past year, it has become an impactful and necessary step to thrive in the technologically-advanced environment. But what are the best practices to successfully reshape your brand in the digital age?

When it comes to creating personalized experiences, getting started is easy. However, finding long-term success can be a little bit more difficult. That’s why it’s essential to build a sturdy foundation for your personalization program to grow and succeed. According to Sarah Ohle from Hero Digital, there are four pillars that can help you win at personalization: customer understanding, moments-based experience, privacy and trust, and industry-specific needs.