In this episode of The Digital Deep Dive podcast, Aaron Conant sits down with Michael Zakkour, Founder and Managing Director of 5 New Digital, to talk about how brands are interacting with the metaverse and associating with NFTs (non-fungible tokens). Michael discusses the monetization and consumption of brands in the digital space, how brands and retailers are engaging and using NFTs, and rapidly growing your brand in the metaverse by educating consumers on the value of your brand.

In this episode of TheDigital Deep Dive podcast, Aaron Conant interviews Michael Zakkour, Founder and Managing Director of 5 New Digital, about how companies can thrive in a world where the digital age continuously shapes consumer behavior and demands. They talk about the approaches brands can use to adapt and boost revenue through a robust unified digital commerce approach, ways to decrease customer acquisition costs, how the retail renaissance affects brand strategies, and much more.

A few years ago, the term “digital transformation” was just a buzzword. Over the past year, it has become an impactful and necessary step to thrive in the technologically-advanced environment. But what are the best practices to successfully reshape your brand in the digital age?

When it comes to creating personalized experiences, getting started is easy. However, finding long-term success can be a little bit more difficult. That’s why it’s essential to build a sturdy foundation for your personalization program to grow and succeed. According to Sarah Ohle from Hero Digital, there are four pillars that can help you win at personalization: customer understanding, moments-based experience, privacy and trust, and industry-specific needs.

Is your brand still reeling from last year’s supply chain issues, hiring challenges, and rising product costs? To help you eliminate these obstacles and achieve your goals in 2022, we’re reviewing valuable lessons from Q4 and taking note of the trends, updates, and opportunities that are on the horizon for the year ahead.

Has your brand been preparing for months for Amazon Prime Day by stocking up on inventory and examining marketing strategies to stand out against the competition? There is extra excitement around this day of the year due to the potential for an increase in traffic and revenue. Unfortunately, not many brands allocate enough inventory or advertising budget to withstand an entire day of consumer shopping.