Omnichannel eCommerce has gained widespread recognition and adoption in recent years as brands look to offer customers a unified experience. As these capabilities progress, content creation has emerged as a pressing concern for many brands — especially with the development of new digital platforms like TikTok — so altering your content strategy to meet audiences where they are is crucial for a valuable marketing campaign.
Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Zach Riegle, Blue Wheel Media’s VP of Sales and Marketing, who talks about the importance of digital creative strategies. Zach addresses how to analyze digital creative campaigns, techniques for generating TikTok content, and the future of TV advertising.
The search marketing landscape has shifted, with Google and Bing competing for market share following ChatGPT’s release by Microsoft-backed OpenAI. The chatbot’s immediate acclaim caused […]
To succeed on Amazon, it’s crucial that you have a sound business model, cater to your consumers, and market your product effectively. However, other key areas could help you increase revenue, avoid extra costs, and ultimately boost your bottom line.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Adam Gausepohl, the CEO and Head of Creative and Social Strategy at PopShorts, to discuss best practices for influencer marketing. Adam shares how to generate audience engagement on TikTok, key metrics for evaluating TikTok campaign performance, and how influencer marketing has evolved.
As AI becomes progressively sophisticated, industries are employing machine learning, natural language programming (NLP), and generative AI to reduce human input in data analytics. Aside from displaying precise, actionable data insights and predicting outcomes, AI can advance sustainability initiatives by mitigating the environmental impacts of material production and business operations, among additional capabilities. However, this technology can make mistakes and has its limitations, so it’s crucial to assess use cases before implementing a strategy.
Join Aaron Conant in this episode of The Digital Deep Dive as he hosts Gautam Kanumuru, Yogi’s Co-founder and CEO, to address the value of reviews and ratings for product innovations and brand growth. Gautam shares best practices for evaluating reviews and ratings, how to experiment with AI for review analytics, and how data aggregation facilitates business growth.
Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
