Understanding a Digital First Creative Strategy

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Understanding a Digital First Creative Strategy

Zach Riegle

Zach Riegle is the VP of Sales and Marketing at Blue Wheel Media, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation. 

 

 

Here’s a glimpse of what you’ll learn:

  • The difference between traditional and digital creative strategies 
  • Optimizing creative strategies to maximize profitability, conversions, and efficiency 
  • How to assess creative campaigns
  • Crucial considerations for partnering with agencies to develop and analyze creative content
  • Zach Riegle explains how to distribute content between social media platforms
  • Strategies for generating content on TikTok 
  • Is TV advertising still profitable?
  • Prevailing digital marketing concerns and challenges — and AI’s role in the space

In this episode…

In the digital marketing landscape, traditional creative strategies involve generating a comprehensive brand video for multiple social platforms. But this lacks consideration for audience segmentation and the nuances within each platform. How can you develop a digital-first creative strategy to increase conversions and ROI?

Instead of reshooting videos and editing choppy footage, digital creative involves strategizing how to optimize content for each channel before developing a campaign. Digital marketer Zach Riegle maintains that each social platform has exclusive engagement methods, so you must produce consistent content to convey a cohesive brand story. For instance, TikTok is distinguished by social communities, so identifying and capitalizing on trends is crucial to reach target audiences. Ultimately, video content should generate at least a 20% click-through rate, where audiences watch three or more seconds, enhancing campaign efficiency.

Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Zach Riegle, Blue Wheel Media’s VP of Sales and Marketing, who talks about the importance of digital creative strategies. Zach addresses how to analyze digital creative campaigns, techniques for generating TikTok content, and the future of TV advertising.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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