Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Brad Dey, the President of Dey’s End Consulting LLC, who shares strategies for a profitable Q4 on Shopify. Brad explains how he conducts tech stack audits, Shopify’s new releases and functions, and how to integrate Buy with Prime and Shopify.
Databases like Oracle can be costly, inaccessible, outdated, and offer limited cloud support. For innovative businesses wanting flexibility in the cloud, Enterprise Postgres is open-source and the fourth most used database in the world, offering a seamless transition from legacy applications to hybrid or cloud environments.
Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Meghan Corroon, the Co-founder and CEO of Clerdata, to speak about measuring incremental sales growth on retail media networks. Meghan explains the importance of incrementality, real-time marketing analytics, and how the evolution of retail media has impacted brand growth.
Zero Trust has become a widespread framework for verifying network use across every access point. As network and cloud security evolve, some organizations have adopted and deployed SASE (secure across service edge), which expands upon Zero Trust to consolidate layered security controls within a single cloud architecture.
In today’s episode of The Digital Deep Dive, Aaron Conant chats with Lauren Livak Gilbert, the Director of the Digital Shelf Institute, about digital’s place in organizational structures. Lauren talks about the barriers to rapid eCommerce acceleration, key shifts in organizational structures, and how to implement digital into business departments.
Customer reviews are the leading driver of purchasing decisions, influencing sales and product iterations. Amazon has expanded these capabilities by launching AI-generated review summaries. These tools collect and summarize the most relevant and frequent product feedback. The initial tests focused exclusively on electronics and small appliances before evolving to include hundreds of products across various categories.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes the Co-founder and CEO of Cohley, Tom Logan, back to the show to discuss optimizing content for the shopper. Tom shares how brands can leverage authentic UGC content, how to optimize reviews to drive purchasing decisions, and considerations for generating creative content for retail media.
As digital transformation accelerates rapidly, organizations have pivoted into a cloud-native environment to attain the scale and speed needed to meet customer demands. One transition strategy increasing in popularity is the hybrid application space, where workloads function between on-premises and cloud infrastructures. This dynamic requires integrating various technologies, including legacy applications, microservices, and containers, creating silos that must be consolidated with the infrastructure.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Tom Hileman, the Managing Partner of Digital at Global Prairie, to talk about the role of digital tools in healthcare. Tom describes AI’s impact on patients and healthcare marketers, why you should be an active participant in your healthcare journey, and the leading digital trends in healthcare.
As Q4 approaches, retailers are preparing for the most lucrative holidays of the year. With sales escalating, brands must anticipate and manage considerable demand. Effective Q4 planning occurs on both DTC and marketplace channels, aligning internal teams to strategize and consolidate initiatives. Preparations are comprehensive and include managing catalogs, merchandising, inventory, advertising, and marketing.
