Jon Reily, SVP of Commerce and Loyalty at Bounteous, joins Aaron Conant in this episode of The Digital Deep Dive to discuss customer loyalty and the lifetime value flywheel. Jon talks about the barriers to customer personalization, optimizing the flywheel through content creation and customer feedback, and how to access and organize customer data.

Every industry comes to a point where it has to adapt and change its model. For example, healthcare is amid unprecedented challenges; since the pandemic’s staffing problems and the Great Resignation, healthcare organizations are struggling to stabilize the workforce. On top of this, inflation, high medication costs, and other financial headwinds are hitting healthcare companies, making it even more difficult to secure a solid team.

Aaron Conant sits down with Acquia’s Founder, Chief Technology and Strategy Officer, and Board Member, Dries Buytaert, in this episode of The Digital Deep Dive to talk about composable commerce approaches. Dries explains how MACH (microservices-based, API-first, Cloud-native, and headless) differs from composability, content management strategies for composable architecture, and how to adapt to composable commerce solutions. 

ChatGPT’s release has revolutionized AI, and industries have created innovative ways to deploy this tool and other models to enhance customer communication. Most recently, AI use cases have emerged in the banking, financial services, and investment (BFSI) industries that extend far beyond language processing capabilities.

Martin Heubel, Strategy and Amazon Consultant at Consulterce, is Aaron Conant’s guest on today’s episode of The Digital Deep Dive. They discuss the current and future states of Amazon’s business model. Martin also shares how brands can maintain inventory in 2023, advice for winning AVNs, and how the platform’s risk aversion affects brands.

Digital transformation has become mainstream, and healthcare industry trends, including increased costs, member demands for customized services, and the need for efficient workflows, have prompted health plans to capitalize on this movement. Yet digital adoption is not a universal approach since health plans must consider members’ unique needs and their familiarity with these technologies.

Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors. 

For years, brands have struggled to strengthen security against unauthorized third-party sellers. Marketplaces are becoming more complex, making it challenging to stay one step ahead of these disruptors.

 Todd Hassenfelt, eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, joins Aaron Conant in today’s episode of The Digital Deep Dive to talk about how GPT-4 is disrupting generative AI. Todd mentions how brands can implement GPT-4, generative AI’s role in customer personalization, and how to train generative AI models. 

Digital transformation can be overwhelming for brands, especially due to the layers of complexity. You have to stitch together different systems and departments in order to service each customer, all while staying on top of technological innovations.