In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.

Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Spencer Millerberg and Justin Maner, Founding Partners of DetailPage, to speak about gaining market share in the competitive Amazon landscape. Together, they talk about disruptive technologies in eCommerce, how to update PDPs using relevant competitor keywords, and how to allocate first- and third-party data.

On today’s episode of The Digital Deep Dive, Aaron Conant hosts Ajay Kapur, the GM and CTO of Security and Applications at Edgio, for a conversation about site speed, performance, and security. Ajay shares strategies for analyzing website speed and performance, how to surpass competition through high-performing websites, and online shopping trends and experiences.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Kim Rayburn, a Client Engagement Advisor at Cohley, for a discussion about leveraging the shopper’s voice through UGC content. Kim describes how to optimize UGC content, how AI is fundamentally altering paid media, and the top retail trends and priorities for 2024. 

Tune in to this segment of The Digital Deep Dive as Aaron Conant welcomes Udayan Bose, the Founder and CEO of NetElixir, back to the show to discuss the pressing digital marketing trends of the near future. Udayan explains his company’s AI-first efforts, how to manage rapidly changing digital marketing trends, and the growing potential of retail media.

Join Aaron Conant in this episode of The Digital Deep Dive as he chats with Nate Pinkston of Microsoft’s retail media department and Paul Brenner of Vibenomics about developing a retail media advertising strategy. Together, they share best practices for adopting retail media, how AI enhances retail media effectiveness, and how to leverage retail media for creative ad campaigns.

In today’s edition of The Digital Deep Dive, Corey Apirian, the CEO of Davinci Micro Fulfillment, returns to chat with Aaron Conant about DTC fulfillment considerations for 2024. Corey explains the importance of transparency in communicating delivery times, why CPG brands should have a DTC presence, and inventory management strategies for profitability.

In today’s episode of The Digital Deep Dive, Aaron Conant hosts Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, for a conversation about increasing profitability through effective delivery. Avi shares how he conducts A/B testing at checkout, how to convert customers from checkout to delivery, and how to navigate shipping costs and delivery times.

In the latest episode of The Digital Deep Dive, Aaron Conant hosts Mike Black, the CMO of Profitero, who talks about the convergence of media, commerce, and the digital shelf. Mike addresses the democratization of eCommerce and technology, how to leverage software tools for paid media, and how data-driven insights boost content performance.

In today’s edition of The Digital Deep Dive, Aaron Conant welcomes Sreenath Reddy, the Founder of Intentwise, back to the show to discuss analyzing and grouping Amazon data. Sreenath shares how to align ad spend with product profitability, how to analyze incrementality, and his mission to unify data signals.