Increasing Conversion Through Optimized Delivery With Corey Apirian

Search Media Feed:

Search Interviews:

Increasing Conversion Through Optimized Delivery With Corey Apirian

Corey Apirian

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.

Here’s a glimpse of what you’ll learn:

  • A holistic approach to reducing DTC fulfillment costs and delivery times
  • The importance of remaining transparent when communicating delivery times
  • How to satisfy customer expectations through direct fulfillment
  • Corey Apirian shares considerations for leveraging Seller Fulfilled Prime
  • Integrating delivery methods and partners and diversifying channels
  • Inventory management strategies for profit optimization
  • Should CPG brands have a DTC presence?
  • Brands’ most pressing delivery concern: profitability

In this episode…

Many brands consider expanding into DTC channels, but with only one fulfillment center, they struggle to achieve optimal delivery times in various areas. With profitability a top concern in fulfillment and delivery, how can you meet consumer demands to drive additional conversions?

Instituting multiple hyper-local fulfillment centers throughout the country reduces shipping costs while ensuring inventory reaches the end consumer in 1-2 days. However, direct fulfillment alone is not enough to secure conversions. As fulfillment leader Corey Apirian notes, DTC delivery is a holistic process involving integrating multiple delivery methods and partners to maximize accuracy. Larger items may require you to leverage 3PL companies, whereas compact items can be shipped using Seller Fulfilled Prime to deliver directly to domestic Prime customers.

In today’s edition of The Digital Deep Dive, Corey Apirian, the CEO of Davinci Micro Fulfillment, returns to chat with Aaron Conant about DTC fulfillment considerations for 2024. Corey explains the importance of transparency in communicating delivery times, why CPG brands should have a DTC presence, and inventory management strategies for profitability.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram