2024’s Most Impactful Digital Marketing Trends With Udayan Bose

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2024’s Most Impactful Digital Marketing Trends With Udayan Bose

Udayan Bose

Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Here’s a glimpse of what you’ll learn:

  • Three key themes that will impact digital marketing in 2024 
  • Practical use cases for AI chatbots
  • How AI is revolutionizing digital and search marketing
  • Privacy-first advertising: the demise of third-party cookies 
  • Udayan Bose talks about retail media’s potential 
  • Apple’s role in restoring interest in the metaverse 
  • What does AI-first involve?
  • How brands can manage sweeping digital marketing trends

In this episode…

As brands gear up for 2024, there are three major shifts they must navigate: the widespread use of AI chatbots, the end of third-party cookies, and the metaverse revival. How can you capitalize on these trends to gain a competitive advantage in 2024 and beyond?

With AI fundamentally altering the digital marketing agency structure, online marketer Udayan Bose has observed leading companies leveraging chatbots to generate consumer data insights, personalize the online shopping experience, and enhance search results. Udayan emphasizes these chatbots’ roles as personal search assistants, facilitating personalized and accurate answers to complex questions. By the end of the year, Google will disable third-party cookies completely. Yet only 15-20% of marketers are prepared for this change. Alternatively, you can leverage retail media to combine in-store and online advertising, circumventing new privacy regulations. Although the metaverse has primarily targeted gamers in the past, Udayan predicts that Apple’s release of a mixed-reality headset in February will restore interest by revolutionizing social commerce.

Tune in to this segment of The Digital Deep Dive as Aaron Conant welcomes Udayan Bose, the Founder and CEO of NetElixir, back to the show to discuss the pressing digital marketing trends of the near future. Udayan explains his company’s AI-first efforts, how to manage rapidly changing digital marketing trends, and the growing potential of retail media.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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