Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.
As brands gear up for 2024, there are three major shifts they must navigate: the widespread use of AI chatbots, the end of third-party cookies, and the metaverse revival. How can you capitalize on these trends to gain a competitive advantage in 2024 and beyond?
With AI fundamentally altering the digital marketing agency structure, online marketer Udayan Bose has observed leading companies leveraging chatbots to generate consumer data insights, personalize the online shopping experience, and enhance search results. Udayan emphasizes these chatbots’ roles as personal search assistants, facilitating personalized and accurate answers to complex questions. By the end of the year, Google will disable third-party cookies completely. Yet only 15-20% of marketers are prepared for this change. Alternatively, you can leverage retail media to combine in-store and online advertising, circumventing new privacy regulations. Although the metaverse has primarily targeted gamers in the past, Udayan predicts that Apple’s release of a mixed-reality headset in February will restore interest by revolutionizing social commerce.
Tune in to this segment of The Digital Deep Dive as Aaron Conant welcomes Udayan Bose, the Founder and CEO of NetElixir, back to the show to discuss the pressing digital marketing trends of the near future. Udayan explains his company’s AI-first efforts, how to manage rapidly changing digital marketing trends, and the growing potential of retail media.
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