Ajay Kapur is the GM and CTO of Security and Applications at Edgio, a platform helping companies deliver online experiences and content. In his role, he handles product management and marketing, engineering, infrastructure, and technology operations. Ajay was the Co-founder and CEO of Layer0, a developer-focused platform-as-a-service that was acquired by Edgio. Before founding Layer0, he published mobile apps and invested in technology companies for Goldman Sachs’ private equity arm.
Website speed and performance are at the forefront as many eCommerce brands try to secure conversions. Yet instantaneous and seamless site experiences can be compromised by unwanted traffic, data theft, and other security concerns. How can you integrate site speed, performance, and security to improve online shopping experiences and generate quality conversions?
According to web developer Ajay Kapur, unauthorized traffic and compromised data diminish site speed, resulting in a cumbersome user experience. CDN security removes unwarranted traffic and safeguards workflow data to free up your infrastructure. However, achieving instant website speed and above-average performance requires recreating retail shopping experiences and increasing available products by eliminating page load times. This optimized performance accelerates conversion rates and revenue per user.
On today’s episode of The Digital Deep Dive, Aaron Conant hosts Ajay Kapur, the GM and CTO of Security and Applications at Edgio, for a conversation about site speed, performance, and security. Ajay shares strategies for analyzing website speed and performance, how to surpass competition through high-performing websites, and online shopping trends and experiences.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.