Tamara Alesi is the CEO of Mediaplus, a leading independent and partner-managed media agency. With 20 years of experience in media and marketing, she has led award-winning campaigns for notable companies, including Apple and L'Oréal. Tamara has been recognized as an industry thought leader by Adweek, eMarketer, and the Interactive Advertising Bureau. She is also a Member of Chief, a private network supporting senior women leaders.
As consumers become increasingly sophisticated, brands have integrated online and in-store retail for a holistic experience. With eCommerce’s pervasive presence in today’s consumer-led landscape, how can you develop an advertising and media strategy to drive purchasing decisions?
Whether shopping online or in-store, consumers want a simple and accelerated experience, and with so many retail channels available, media-buying thought leader Tamara Alesi says brands must adapt to an omnichannel environment to grow their market share. Capturing consumer engagement and intent on these channels requires researching your category, recognizing customer behavior and habits, and identifying the channels with the most consumption. When allocating ad spend and creating marketing campaigns, you can measure results through relevance rather than focusing on reach.
On today’s episode of The Digital Deep Dive, Tamara Alesi, the CEO of Mediaplus, joins Aaron Conant to talk about adapting your media strategy for the omnipresent eCommerce age. Tamara shares why brands should collaborate with agency partners, pressing marketing trends and challenges, and TikTok’s evolution from a social platform to a search engine.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams.
Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, his articles appear in publications, including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast.
Creating engaging content for the digital shelf is more demanding than ever as it requires refining strategies consistently to maintain relevancy and drive conversions. Generative and other AI tools allow content creators to test various approaches and gain actionable insights from the results. How can you optimize your digital shelf content using AI?
According to digital strategist Todd Hassenfelt, private, beta, generative AI tools like Ask Profitero allow you to integrate KPI data from the digital shelf, including availability, retailers, search terms, ratings, reviews, pricing, and promotions. Additionally, you can input prompts to enhance and iterate variations of PDP content with descriptions, bullet points, images, and videos. With in-store and online shopping experiences becoming increasingly centralized and brands losing consumers to competitors, optimizing your PDPs for physical screens and leveraging an AI-driven scoring system to rank content is imperative.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, back to the show to discuss AI content optimization for the digital shelf. Todd shares how to create content prompts for the digital shelf, the difference between generative and traditional AI, and how to leverage generative AI to summarize product reviews and ratings.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Kevin Weiss is the Vice President of Retail Media at Skai, which powers digital advertising and market intelligence for the world’s top brands and agencies. As an executive eCommerce leader, he has helped enterprise, mid-market, SMB, and emerging businesses with their marketing efforts. Before Skai, Kevin was the VP of Growth and Strategy at Amplio Digital, where he facilitated the company’s acquisition in 2020.
The ever-evolving retail media ecosystem has led digital marketers to experience FOMO (fear of missing out). With incrementality as a coveted retail media trend, brands are looking to incorporate it into their advertising campaigns. But this concept lacks a well-defined, universal meaning. Despite these inconsistencies, how can you harness incrementality to optimize your retail media strategy?
According to marketing industry thought leader Kevin Weiss, incrementality is subjective. Rather than following a linear process, achieving revenue results with this trend depends on unique brand strategies and goals. Determining an optimal level of incrementality requires identifying your desired growth metrics. For instance, you may benchmark incrementality against share-of-voice, top-line sales, or gross margins. Additionally, each retailer offers distinct advertising features and measurements, so you must analyze individual criteria to maximize profit.
In today’s episode of The Digital Deep Dive, Aaron Conant talks with Kevin Weiss, the VP of Retail Media at Skai, who offers clarity on incrementality in the retail media space. Kevin shares foundational strategies for incremental retail media advertising, how to run ads to boost product rankings, and the benefits of product holdout testing for retail media.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Rick Watson is the CEO and Founder of RMW Commerce Consulting, which provides eCommerce strategy consulting to help businesses accelerate their go-to-market processes. Rick founded the company after spending more than 20 years as a technology entrepreneur and operator in the eCommerce industry with companies including ChannelAdvisor, BarnesandNoble.com, and Pitney Bowes.
During a partnership with WHP Global, he was a critical resource in architecting the WHP+ platform, a turnkey DTC digital eCommerce platform powering AnneKlein.com and JosephAbboud.com. Rick hosts The Watson Weekly podcast, where he shares his unbiased, expert take on the retail sector’s biggest news and executives. As a television and conference speaker, he has been featured on national news programs and many retail-focused industry events.
Amazon Prime Day results predict how well the company will perform in Q4. If Prime Day sales are strong, it suggests that consumers are spending money and that Amazon is still a popular destination for online shopping. A lucrative Prime Day could lead to substantial sales in Q4, which is typically the most critical quarter for retailers.
However, Rick Watson, an eCommerce strategist, explains there are other factors to consider when interpreting Prime Day results. Prime Day is a promotional event that can be a false indicator of how well Amazon will perform regularly. To remain ahead of the competition, the retailer must consider that its competitors will likely offer deep discounts, too.
In this episode of The Digital Deep Dive, Aaron Conant welcomes the Founder and CEO of RMW Commerce Consulting, Rick Watson, back to the podcast for a holiday preview of Q4. Rick and Aaron also address growth trajectories for Amazon and brick-and-mortar, how deep discounts affect company profitability, and how re-platforming affects integration and headless eCommerce.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.
Shopify is pivoting to compete with prominent online marketplaces like Amazon and Walmart. This summer, the platform has released many new offerings, including AI products with an emphasis on entrepreneurs and small businesses. With so many retail options and capabilities on the market, how can you determine if Shopify is right for your business?
As Shopify gains dominance in the market, the platform has positioned itself as a leading choice for brands by solving their most pressing challenges. Yet with this authority, Shopify can market to any audience, forcing brands to share their customers. For some companies, this is a viable growth opportunity, but others struggle to demonstrate value. With deep insight into eCommerce marketplace performance, Jordan Brannon recommends viewing Shopify as a separate strategy from your website storefront to acquire diverse audiences. Digitally native brands with engaging content and strong marketing campaigns benefit significantly from this platform.
In this episode of The Digital Deep Dive, President of Coalition Technologies Jordan Brannon returns to speak with Aaron Conant about Shopify’s growth. Jordan shares advice for transitioning to alternative platforms, unique use cases for AI, and Shopify’s plans to expand its offerings.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Declan Kearney is the CEO and Founder of Digital Commerce Global (DCG), a company empowering brand leaders to make informed decisions on investing in digital commerce capabilities. He is also an advisor for private equity and venture capital firms. With over 20 years of experience, Declan has seen the ever-evolving landscape of eCommerce and has been at the forefront of driving success for consumer brands. Having witnessed the successes and failures of consumer brands’ efforts to optimize online sales and market share, Declan pioneers industry standards in digital commerce capabilities. Before DCG, he was the Managing Director of Edge by Ascential, APAC.
In 2022, digital commerce grew by 8.9%, making omnichannel strategies pivotal to brand success. Yet the high-growth turbulence has forced executive teams to focus on supply chain disturbances and budget cuts, preventing them from integrating eCommerce capabilities. How can you consolidate your approaches to benchmark them effectively?
With firsthand involvement in Asia’s digital commerce market, Declan Kearney recognizes that brands’ most pressing concerns involve communication discrepancies between executive teams, selecting tech stacks, and navigating the digital divide. He recommends articulating cross-functional channel strategies throughout your organization. Additionally, brands often analyze ineffective metrics when rationalizing tech stacks for their eCommerce strategies, so assessing comparable markets is crucial in identifying traffic and developing new benchmarks.
In today’s episode of The Digital Deep Dive, Aaron Conant talks with Declan Kearney, the Founder and CEO of Digital Commerce Global (DCG), about establishing metrics for eCommerce capabilities. Declan shares why you should support digital teams in eCommerce efforts, Amazon’s influence on digital commerce, and top benchmarks for retail media.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Chase Alderton is the Senior Partner and Field Marketing Manager at Recharge, which helps merchants launch and scale their subscription businesses by turning one-time buyers into loyal repeat customers. In his role, he works with the Recharge Agency Partner network. Chase has held multiple positions at Recharge, including Marketing Associate and Partner Marketing Manager. He also hosts the Hit Subscribe podcast, which shares stories of entrepreneurs scaling eCommerce businesses.
Customer lifetime value and retention remain top-of-mind as brands spend their advertising dollars generating website leads and conversions. Subscription programs are optimal for acquiring customer loyalty, but companies must structure them accordingly to accelerate profitability. How should you leverage subscriptions for your business model?
eCommerce professional Chase Alderton observes three distinct types of subscription models. Subscribe and save programs offer customers discounts on repeat purchases, while subscription boxes are products curated to consumer preferences. The most overlooked yet fruitful offering is the membership model, which requires customers to sign up to receive exclusive access to deals, promotions, and support. Optimizing these offerings requires upselling and cross-selling products by building a community of brand advocates. You can also employ various communication touchpoints to deliver additional value.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he speaks with Chase Alderton, Recharge’s Senior Partner and Field Marketing Manager, about building subscription models for customer retention and lifetime value. Chase shares strategies for boosting subscription revenue, examples of effective subscription models, and the importance of experimenting with various subscription programs.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Zach Riegle is the VP of Sales and Marketing at Blue Wheel Media, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
In the digital marketing landscape, traditional creative strategies involve generating a comprehensive brand video for multiple social platforms. But this lacks consideration for audience segmentation and the nuances within each platform. How can you develop a digital-first creative strategy to increase conversions and ROI?
Instead of reshooting videos and editing choppy footage, digital creative involves strategizing how to optimize content for each channel before developing a campaign. Digital marketer Zach Riegle maintains that each social platform has exclusive engagement methods, so you must produce consistent content to convey a cohesive brand story. For instance, TikTok is distinguished by social communities, so identifying and capitalizing on trends is crucial to reach target audiences. Ultimately, video content should generate at least a 20% click-through rate, where audiences watch three or more seconds, enhancing campaign efficiency.
Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Zach Riegle, Blue Wheel Media’s VP of Sales and Marketing, who talks about the importance of digital creative strategies. Zach addresses how to analyze digital creative campaigns, techniques for generating TikTok content, and the future of TV advertising.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Adam Gausepohl is the CEO and Head of Creative and Social Strategy at PopShorts, a social media strategy and influencer marketing agency. As a leader in the social marketing space, he serves as a judge of The Shorty Awards, The Webby Awards, and The Lovie Awards. Adam was named a Forbes 30 Under 30 finalist in marketing and advertising and has crafted award-winning campaigns for the world’s largest brands, studios, and agencies. His past clients include NBC, Sony, Geico, Chase, Nordstrom, Ford, and Adobe.
Despite reports of a potential ban, TikTok remains one of the leading social media platforms, so brands must develop a strategy to engage their audiences. Influencer marketing has a high success rate on the platform, but selecting an ideal creator to boost campaign performance is essential. How can you optimize this approach to maximize ROAS and sales?
Social media strategist Adam Gausepohl affirms that creating a viral video is not a necessary component in generating sales. Instead, you should identify a campaign objective so the TikTok algorithm displays your videos to the appropriate audience. When evaluating influencers, Adam recommends selecting creators who market to your target audience and align with your brand goals. Creating a high-performing campaign requires collaborating with creators to integrate your messaging with their style.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Adam Gausepohl, the CEO and Head of Creative and Social Strategy at PopShorts, to discuss best practices for influencer marketing. Adam shares how to generate audience engagement on TikTok, key metrics for evaluating TikTok campaign performance, and how influencer marketing has evolved.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Gautam Kanumuru is the Co-founder and CEO of Yogi, a product sentiment analysis platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. With a background in AI and natural language processing, he played a crucial role in developing Microsoft products, including Cortana and Xbox. Before co-founding Yogi, Gautam was the Vice President of Engineering at Clarke.ai and a Program Manager at Microsoft.
As the digital space becomes increasingly competitive, brands are harnessing customer-centric, data-driven growth strategies. Reviews and ratings have unexplored potential to implement rich feedback from shoppers, but this data source is underutilized as most brands emphasize insights from potential purchasers rather than existing customers. How are leading brands capitalizing on customer sentiment analysis to optimize products and drive sales?
According to product sentiment specialist Gautam Kanumuru, reviews and ratings are more than a measurement of volume. Rather, these data sets provide insight into your products, enabling you to develop and improve PDPs, reframe product messaging based on majority feedback, and create ad campaigns for new product launches. A robust customer sentiment analysis approach involves utilizing automated platforms like Yogi to aggregate, prioritize, and disseminate data to meet customer expectations effectively.
Join Aaron Conant in this episode of The Digital Deep Dive as he hosts Gautam Kanumuru, Yogi’s Co-founder and CEO, to address the value of reviews and ratings for product innovations and brand growth. Gautam shares best practices for evaluating reviews and ratings, how to experiment with AI for review analytics, and how data aggregation facilitates business growth.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
