Benchmarking Your Digital Commerce Capabilities

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Benchmarking Your Digital Commerce Capabilities

Declan Kearney

Declan Kearney is the CEO and Founder of Digital Commerce Global (DCG), a company empowering brand leaders to make informed decisions on investing in digital commerce capabilities. He is also an advisor for private equity and venture capital firms. With over 20 years of experience, Declan has seen the ever-evolving landscape of eCommerce and has been at the forefront of driving success for consumer brands. Having witnessed the successes and failures of consumer brands’ efforts to optimize online sales and market share, Declan pioneers industry standards in digital commerce capabilities. Before DCG, he was the Managing Director of Edge by Ascential, APAC.

 

Here’s a glimpse of what you’ll learn:

  • Declan Kearney shares his involvement with the Asian eCommerce market
  • Key trends in digital commerce benchmarking 
  • Bridging the gap between leadership teams to optimize eCommerce capabilities 
  • How does the multipolar distribution strategy impact brands?
  • How to navigate the digital divide
  • The importance of supporting digital teams in eCommerce efforts
  • Amazon’s influence on the digital commerce landscape
  • How partner acquisitions impact digital brands
  • Digital retail media benchmarks

In this episode…

In 2022, digital commerce grew by 8.9%, making omnichannel strategies pivotal to brand success. Yet the high-growth turbulence has forced executive teams to focus on supply chain disturbances and budget cuts, preventing them from integrating eCommerce capabilities. How can you consolidate your approaches to benchmark them effectively?

With firsthand involvement in Asia’s digital commerce market, Declan Kearney recognizes that brands’ most pressing concerns involve communication discrepancies between executive teams, selecting tech stacks, and navigating the digital divide. He recommends articulating cross-functional channel strategies throughout your organization. Additionally, brands often analyze ineffective metrics when rationalizing tech stacks for their eCommerce strategies, so assessing comparable markets is crucial in identifying traffic and developing new benchmarks.

In today’s episode of The Digital Deep Dive, Aaron Conant talks with Declan Kearney, the Founder and CEO of Digital Commerce Global (DCG), about establishing metrics for eCommerce capabilities. Declan shares why you should support digital teams in eCommerce efforts, Amazon’s influence on digital commerce, and top benchmarks for retail media.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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