Content Shift: From Testing & Learning to Predicting & Optimizing

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Content Shift: From Testing & Learning to Predicting & Optimizing

Jehan hamedi

Jehan Hamedi is the Founder and CEO of Vizit, an AI-powered visual brand performance platform. The software enables teams to measure, manage, and optimize their image effectiveness at every stage of the customer journey to make the best impression with target audiences. In 2022, the company was named one of Boston’s Top 22 startups to watch by BostInno

As an AI entrepreneur, inventor, digital marketer, and enterprise technology leader, Jehan has spent his career building and commercializing AI software products to help Fortune 1000 companies harness the power of consumer opinion to make smarter product, marketing, and commerce decisions. He has supported dozens of major global companies’ first integrations of AI to better understand and take action on consumer opinion, including Google, Twitter, PepsiCo, and Mars.

Here’s a glimpse of what you’ll learn:

  • Adapting to the visual shift in retail media
  • How to analyze and optimize visual content to drive conversions
  • The importance of curating content for marketplaces and customers
  • Jehan Hamedi’s advice for launching content internationally
  • What are the key factors influencing conversion rates?
  • Jehan shares the benefits of leveraging AI to streamline visual data analytics

In this episode…

In the retail media space, visual content is the #1 driver of conversions. Yet, many brands regard this form of content as a cost rather than an asset to their business. As a result, they lack the strategies required to optimize content effectively for their audience. So, how can you enhance your visual media strategy to analyze and generate conversion rates?

The first principal step in content optimization is investing in a visual analytics strategy to measure your content’s effectiveness. This requires determining your target audience and the ideal shoppers you’d like to convert. According to Jehan Hamedi, each image has an ideal customer that differs by marketplaces, behavioral demographics, and shopping habits. AI allows you to analyze visual data by simulating how a specific audience reacts to your imagery. With these approaches, you can hone your content to generate new leads.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Jehan Hamedi, Founder and CEO of Vizit, to talk about analyzing and optimizing visual content. Jehan shares the importance of curating content for different marketplaces and customers, advice for launching content internationally, and the benefits of AI to streamline visual data analytics.

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Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

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BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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