The Digital Deep Dive Podcast

Join us as we tackle the newest trends, strategies, and pain-points that are shaping growth across the digital landscape 

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December 28, 2023
Convergence of the Digital Shelf and Media With Mike Black

In the latest episode of The Digital Deep Dive, Aaron Conant hosts Mike Black, the CMO of Profitero, who talks about the convergence of media, commerce, and the digital shelf. Mike addresses the democratization of eCommerce and technology, how to leverage software tools for paid media, and how data-driven insights boost content performance.

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December 21, 2023
Breaking Down Amazon Data With Sreenath Reddy

In today’s edition of The Digital Deep Dive, Aaron Conant welcomes Sreenath Reddy, the Founder of Intentwise, back to the show to discuss analyzing and grouping Amazon data. Sreenath shares how to align ad spend with product profitability, how to analyze incrementality, and his mission to unify data signals.

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December 14, 2023
Walmart Advertising Deep Dive

In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Michael discusses the rise of third-party sellers on the platform, how to reinvest in, and how to navigate the transition from Amazon to advertising. 

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December 7, 2023
Understanding the Ecosystem

In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

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