The Digital Deep Dive Podcast

Join us as we tackle the newest trends, strategies, and pain-points that are shaping growth across the digital landscape 

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December 14, 2023
Walmart Advertising Deep Dive

In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Michael discusses the rise of third-party sellers on the platform, how to reinvest in, and how to navigate the transition from Amazon to advertising. 

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December 7, 2023
Understanding the Ecosystem

In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

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November 16, 2023
Understand Growth With Retail Media and CTV

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Bruderle, IAB’s Vice President of Industry Insights and Content Strategy, for a discussion about the exponential growth of retail media and CTV. Chris addresses the integration of CTV and retail and social media, his predictions for live digital shopping, and how to maximize retail media spend.

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November 9, 2023
China Market Entry Deep Dive

Join Aaron Conant for another episode of The Digital Deep Dive as he interviews Jacob Cooke, the Co-founder and CEO of WPIC Marketing + Technologies, about breaking into the China eCommerce market. Jacob explains how to drive sales and target consumer demographics, the costs of launching in the market, and the difference between China, Japan, and South Korean markets.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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