The Digital Deep Dive Podcast

Join us as we tackle the newest trends, strategies, and pain-points that are shaping growth across the digital landscape

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June 29, 2023
The Current State of Subscriptions, Retention, and LTV

Join Aaron Conant in today’s episode of The Digital Deep Dive as he speaks with Chase Alderton, Recharge’s Senior Partner and Field Marketing Manager, about building subscription models for customer retention and lifetime value. Chase shares strategies for boosting subscription revenue, examples of effective subscription models, and the importance of experimenting with various subscription programs.

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June 22, 2023
Understanding a Digital First Creative Strategy

Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Zach Riegle, Blue Wheel Media’s VP of Sales and Marketing, who talks about the importance of digital creative strategies. Zach addresses how to analyze digital creative campaigns, techniques for generating TikTok content, and the future of TV advertising.

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June 8, 2023
Understanding the Current State of Influencer Marketing

In this episode of The Digital Deep Dive, Aaron Conant sits down with Adam Gausepohl, the CEO and Head of Creative and Social Strategy at PopShorts, to discuss best practices for influencer marketing. Adam shares how to generate audience engagement on TikTok, key metrics for evaluating TikTok campaign performance, and how influencer marketing has evolved. 

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June 1, 2023
Strategically Leveraging Ratings and Reviews To Drive Growth

Join Aaron Conant in this episode of The Digital Deep Dive as he hosts Gautam Kanumuru, Yogi’s Co-founder and CEO, to address the value of reviews and ratings for product innovations and brand growth. Gautam shares best practices for evaluating reviews and ratings, how to experiment with AI for review analytics, and how data aggregation facilitates business growth.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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