In this episode of The Digital Deep Dive, Aaron Conant welcomes Rick Watson, CEO and Founder of RMW Commerce Consulting, back to the show to discuss eCommerce marketplace trends. Rick also addresses considerations for selling DTC, AI’s role in UGC (user-generated content), and how he helps entrepreneurs build their eCommerce businesses.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Jacob Harrison, Director of eCommerce Investment Strategy, to talk about how the healthcare industry is utilizing eCommerce to enhance the patient experience. Jacob also shares how organizations are leveraging ad networks to market products, the limitations of pharmaceutical distribution, and the importance of a digital R&D budget.
In today’s episode of The Digital Deep Dive, Aaron Conant chats with Andrew Lipsman, Principal Analyst at Insider Intelligence, about the current and future state of retail media. Andrew also talks about AI’s role in data analytics, the challenges retailers face when developing ad networks, and the ideal metrics for optimizing ad spend.
Todd Hassenfelt, eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, joins Aaron Conant in today’s episode of The Digital Deep Dive to talk about how GPT-4 is disrupting generative AI. Todd mentions how brands can implement GPT-4, generative AI’s role in customer personalization, and how to train generative AI models.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors.
In today’s episode of The Digital Deep Dive, Aaron Conant invites Tim Armstrong, Founder and CEO of Flowcode, to speak about how brands can provide consumer value in the volatile digital ecosystem. Tim also addresses the multi-touch attribution model’s potential, AI’s impact on digital business, and how to navigate regulatory compliance during data collection.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Michael Southworth, Co-founder and CEO of Elemerce, to talk about funding models for startups. Michael also addresses market trends in the brand acquisition space, how to acquire partners to maximize your business value, and the key criteria for brand success.
In today’s episode of The Digital Deep Dive, Aaron Conant hosts Ajay Bam, Co-founder and CEO of Vyrill, to talk about leveraging video reviews and other content on prominent social media platforms. Ajay talks about TikTok’s role in product discovery, the need for in-video searches, and how to maximize video discovery and engagement.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he chats with Whitney Gibson of Vorys eControl and Blake Burrus of Precision eControl about brand control strategies to drive growth. Together, they discuss data analytics strategies for channel control, addressing channel disruptors to drive brand growth, and the ideal KPIs to maximize revenue.
Martin Heubel, Strategy and Amazon Consultant at Consulterce, is Aaron Conant’s guest on today’s episode of The Digital Deep Dive. They discuss the current and future states of Amazon’s business model. Martin also shares how brands can maintain inventory in 2023, advice for winning AVNs, and how the platform’s risk aversion affects brands.
