Market-Aware Amazon Advertising With Franz Jordan

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Market-Aware Amazon Advertising With Franz Jordan

Franz Jordan

Franz Jordan is the General Manager and Vice President of Perpetua, a SaaS platform that helps brands, media agencies, and Amazon sellers improve ad performance through AI-powered automation. He has nearly 10 years of experience as an entrepreneur in the Amazon, eCommerce, and market intelligence spaces. Before Perpetua, Franz was the Co-founder and CEO of Sellics, the premier provider of AI-powered B2B SaaS solutions that Perpetua acquired.

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Here’s a glimpse of what you’ll learn:

  • The early days of advertising and how brands should consider the evolving landscape 
  • Franz Jordan shares cutting-edge advertising strategies to differentiate yourself from competitors 
  • What is Amazon Marketing Cloud (AMC), and how can brands utilize it?
  • How to leverage competitive and market intelligence for advertising strategies 
  • Dismantling silos between retail and advertising
  • Is Amazon DSP a profitable advertising strategy?
  • Key takeaways from Shoptalk 2023

In this episode…

Advertising is becoming increasingly complex as platforms seek to drive revenue by increasing ad volume and value. With so many factors influencing ROAS and sales, how can you leverage the precise data and strategies to outperform competitors and maintain relevance?

Market intelligence expert Franz Jordan urges brands to analyze long-term, holistic performance data on multiple advertising formats, including DSP and Amazon Marketing Cloud (AMC). This data should encompass acquisition costs and customer lifetime value. Yet brand-specific data and goals aren’t sufficient enough to optimize ad performance, so Franz recommends leveraging market-aware and competitive intelligence by evaluating pricing, top-selling ASINS, product reviews, and keyword rankings. 

Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors. 

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Guest's Company Profile

Perpetua

Perpetua is a SaaS tool that uses AI powered automation in order to improve digital growth via Advertising performance across a variety of marketplaces & platforms.

Connect with Perpetua
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