The Current State of Funding for Startups

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The Current State of Funding for Startups

michael-southworth

Michael Southworth is the Co-founder and CEO of Elemerce, a full-service eCommerce marketing agency that has successfully launched and developed several multimillion-dollar eCommerce brands. Elemerce’s team specializes in marketing, SEO, consumer products, eCommerce trends, and Amazon’s marketplace to help clients reach their goals, increase brand equity, and elevate their Amazon sales. As a connector, entrepreneur, and investor, Michael has created successful businesses in fashion, packaging, marketing, and entrepreneurial networking.

Here’s a glimpse of what you’ll learn:

  • Michael Southworth addresses market trends in the brand aggregator space
  • The different business funding models
  • How to acquire funding partners to maximize business value 
  • Allocating media spend to obtain funding 
  • The importance of leveraging a business advisor and building professional relationships
  • How limited access to capital impacts brands 
  • Key criteria for brand value and success

In this episode…

Funding for small businesses has become more difficult to acquire. As a result, startups aren’t vetting their options and are accepting opportunities from aggregators whose primary goals are to close deals and expand their portfolios. So what's the best way of obtaining capital for your brand?

Michael Southworth advises identifying an end goal for your business. Whether you’re looking to exit or obtain capital for growth, developing an objective helps you determine an ideal funding method. One of the most valuable funding models you can leverage is partnerships. Strategic partners provide resources and expertise to optimize your business operations and maximize its value for potential investors, allowing your plans to materialize.

Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Michael Southworth, Co-founder and CEO of Elemerce, to talk about funding models for startups. Michael also addresses market trends in the brand acquisition space, how to acquire partners to maximize your business value, and the key criteria for brand success.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Guest's Company Profile

Elemerce

Elemerce is a full service eCommerce marketing agency that has successfully launched and developed several multimillion dollar eCommerce brands.

Connect with Elemerce
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