In this episode of The Digital Deep Dive, Aaron Conant sits down with Adam Gausepohl, the CEO and Head of Creative and Social Strategy at PopShorts, to discuss best practices for influencer marketing. Adam shares how to generate audience engagement on TikTok, key metrics for evaluating TikTok campaign performance, and how influencer marketing has evolved.
As AI becomes progressively sophisticated, industries are employing machine learning, natural language programming (NLP), and generative AI to reduce human input in data analytics. Aside from displaying precise, actionable data insights and predicting outcomes, AI can advance sustainability initiatives by mitigating the environmental impacts of material production and business operations, among additional capabilities. However, this technology can make mistakes and has its limitations, so it’s crucial to assess use cases before implementing a strategy.
Join Aaron Conant in this episode of The Digital Deep Dive as he hosts Gautam Kanumuru, Yogi’s Co-founder and CEO, to address the value of reviews and ratings for product innovations and brand growth. Gautam shares best practices for evaluating reviews and ratings, how to experiment with AI for review analytics, and how data aggregation facilitates business growth.
Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
Online marketplaces, particularly Amazon, are becoming third-party sellers' primary retail sales mode. The retail industry has experienced significant growth in this sector, as marketplaces are projected to represent 60% of overall sales, with 70% emerging from third-party sellers.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.
Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.
