In today’s episode of The Digital Deep Dive, Aaron Conant chats with Lauren Livak Gilbert, the Director of the Digital Shelf Institute, about digital’s place in organizational structures. Lauren talks about the barriers to rapid eCommerce acceleration, key shifts in organizational structures, and how to implement digital into business departments.
Customer reviews are the leading driver of purchasing decisions, influencing sales and product iterations. Amazon has expanded these capabilities by launching AI-generated review summaries. These tools collect and summarize the most relevant and frequent product feedback. The initial tests focused exclusively on electronics and small appliances before evolving to include hundreds of products across various categories.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes the Co-founder and CEO of Cohley, Tom Logan, back to the show to discuss optimizing content for the shopper. Tom shares how brands can leverage authentic UGC content, how to optimize reviews to drive purchasing decisions, and considerations for generating creative content for retail media.
As digital transformation accelerates rapidly, organizations have pivoted into a cloud-native environment to attain the scale and speed needed to meet customer demands. One transition strategy increasing in popularity is the hybrid application space, where workloads function between on-premises and cloud infrastructures. This dynamic requires integrating various technologies, including legacy applications, microservices, and containers, creating silos that must be consolidated with the infrastructure.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Tom Hileman, the Managing Partner of Digital at Global Prairie, to talk about the role of digital tools in healthcare. Tom describes AI’s impact on patients and healthcare marketers, why you should be an active participant in your healthcare journey, and the leading digital trends in healthcare.
As Q4 approaches, retailers are preparing for the most lucrative holidays of the year. With sales escalating, brands must anticipate and manage considerable demand. Effective Q4 planning occurs on both DTC and marketplace channels, aligning internal teams to strategize and consolidate initiatives. Preparations are comprehensive and include managing catalogs, merchandising, inventory, advertising, and marketing.
On today’s episode of The Digital Deep Dive, Tamara Alesi, the CEO of Mediaplus, joins Aaron Conant to talk about adapting your media strategy for the omnipresent eCommerce age. Tamara shares why brands should collaborate with agency partners, pressing marketing trends and challenges, and TikTok’s evolution from a social platform to a search engine.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, back to the show to discuss AI content optimization for the digital shelf. Todd shares how to create content prompts for the digital shelf, the difference between generative and traditional AI, and how to leverage generative AI to summarize product reviews and ratings.
In today’s episode of The Digital Deep Dive, Aaron Conant talks with Kevin Weiss, the VP of Retail Media at Skai, who offers clarity on incrementality in the retail media space. Kevin shares foundational strategies for incremental retail media advertising, how to run ads to boost product rankings, and the benefits of product holdout testing for retail media.
As retail prices surge, customers are restructuring their budgets to align with shifting priorities. With so many product subscriptions accumulated during the pandemic, users are canceling ones that no longer meet their needs. Consequently, brands are competing to maintain relevance in the market. So what trends and patterns can you observe in the subscription space, and how can you leverage them to retain customers?
