Where the Digital Org Is Heading

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Where the Digital Org Is Heading

Lauren Livak Gilbert is the Director of the Digital Shelf Institute (DSI), which shapes the future of digital and advances commerce through community, content, and education. In her role, she defines the strategy for creating a global industry commerce community to support brands, retailers, and future leaders in the complex digital environment. As a thought leader in digital and design, Lauren has experience driving impactful multi-channel design content, transformative digital shelf solutions, and high-conversion web UX designs across multiple regions. Before DSI, she held numerous roles at Johnson & Johnson, where she owned the digital shelf for consumer products in North America.

Here’s a glimpse of what you’ll learn:

  • How are organizations structuring eCommerce and digital?
  • Crucial considerations for implementing eCommerce and digital into organizational departments
  • The barriers to accelerating eCommerce in organizations
  • Retail media’s impact on organizational structures
  • Allocating ad spend to maximize profitability
  • Lauren Livak maintains the importance of prioritizing channel investments
  • Key shifts in organizational structures

In this episode…

Digital and eCommerce are necessary capabilities for brands, but integrating them at scale has become increasingly complicated. Some organizations position these functions in their IT departments, whereas others incorporate them in marketing or sales. How should you consider digital’s role in organizational structures?

Digital shelf expert Lauren Livak says that while you may integrate eCommerce into your IT department initially, it must expand throughout the business. Evaluating your organizational structure helps you determine its primary focus and consolidate digital capabilities within the specified area and the remaining departments. This should include cross-functional collaboration and involve every member of the company. With retail media extending throughout all major merchandisers, connecting your advertising efforts to digital is crucial. When considering eCommerce’s position in your business objectives, prioritize your investments to target consumers in their most frequented channels rather than distributing your ad spend based on industry trends.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Lauren Livak Gilbert, the Director of the Digital Shelf Institute, about digital’s place in organizational structures. Lauren talks about the barriers to rapid eCommerce acceleration, key shifts in organizational structures, and how to implement digital into business departments.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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