Join Aaron Conant on today’s episode of The Digital Deep Dive as he welcomes John Ghiorso, Senior Vice President of eCommerce at Media.Monks, to address retail media trends and projections for 2023. John explains Amazon’s role in retail media and eCommerce, how to optimize ads on your eCommerce site, and the importance of developing a unified retail media strategy.

When it comes to assessing the shopper journey, customer sentiment is a valuable KPI that measures consumers’ experiences with a brand throughout every touchpoint in their journey. While it may sound like just another feedback metric, the unique advantages of the KPI make it worth considering. As it gains popularity, here are some of the aspects you should know.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry and Oskar Kaszubski of firstmovr to talk about digital change management and organizational development. Together, they cover how to educate eCommerce executives on change management, the importance of accountability, personal measurement, and growth, and eCommerce leaders’ biggest pain points.

As healthcare grows less centralized, providers and clinicians must reconsider how to treat patients from afar. There is still a great demand for in-person treatment, but remote care has soared in popularity since the pandemic. The convenience, accessibility, and often affordability of these services make them a great option for many.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Tyler Gregg, VP of Strategic Initiatives at Ampd, to talk about converting traffic from Google Ads to Amazon. Tyler discusses the importance of diversifying advertising budgets, how to leverage brand initiatives to optimize Amazon ad campaigns, and key takeaways from Amazon Ads’ unBoxed 2022.

Diversity and inclusion (D&I) are crucial factors that determine how a business operates, who it hires, and its promotion of equitable opportunities. However, many employees feel that their company’s D&I initiatives don’t cut it. In a Harvard Business Review study, 78% of respondents said that their company lacked 2-D (two-dimensional) diversity in leadership, which could cost companies significantly. Research shows that diverse, inclusive companies yield greater results and drive market growth better than companies lacking in these areas. 

In this episode of The Digital Deep Dive, Aaron Conant speaks with Destaney Wishon, Co-founder and CEO of BetterAMS, about Amazon Advertising campaigns. Destaney also discusses how brands should structure their advertising budgets, how to leverage external marketing campaigns to drive traffic to Amazon, and the common mistakes brands make when maximizing conversions.

Global shutdowns and fluctuations in consumer purchasing habits have caused disturbances in the supply chain ranging from material, inventory, and labor shortages to port blockages and industry backlogs.

As the new year approaches, website traffic declines, so customer acquisition is a top priority for brands. One way to optimize your acquisition spending is to invest in loyalty programs and strategies. Yet, some brands often notice that customers don’t return for a second purchase after signing up for a loyalty program. Additionally, when it comes to brand loyalty in general, consumers will switch brands willingly due to factors such as product pricing and availability.

In this episode of The Digital Deep Dive, Aaron Conant speaks with Charlie Hull, Managing Consultant at OpenSource Connections, about improving onsite search. Charlie also explains the challenges of onsite search, how to structure content to improve onsite search, and strategies for optimizing and evaluating search engines.