Amazon Advertising Deep Dive With Destaney Wishon

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Amazon Advertising Deep Dive With Destaney Wishon

Destaney Wishon

Destaney Wishon is the Co-founder and CEO of BetterAMS, an advertising services firm that helps brands increase their advertising sales on Amazon. She started at BetterAMS as an Account Executive, where she provided perspective on new industry standards for brands’ eCommerce strategies. Destaney is passionate about providing in-depth, strategic recommendations on sponsored products, brands, and displays, and DSP. As an Amazon advertising thought leader, she has spoken in over 9,000 podcasts and events.

Here’s a glimpse of what you’ll learn:

  • Is Amazon Advertising profitable?
  • How brands should structure their advertising budgets
  • Leveraging external marketing campaigns to drive traffic to Amazon
  • The impact of Amazon inventory reductions and paid media on advertising campaigns
  • What are the core advertising metrics brands should analyze?
  • Destaney Wishon talks about Amazon Ads’ unBoxed conference
  • The future of Amazon Advertising, content, and customer engagement
  • Common mistakes brands make when maximizing conversion rates

In this episode…

Amazon Advertising has become costly, and brands are struggling to allocate their budgets and optimize campaigns to drive conversions. So, what metrics should you consider when structuring your advertising campaigns to maximize return-on-ad-spend (ROAS)? 

Amazon Ads expert Destaney Wishon advises against leveraging metrics like Amazon’s new-to-brand and recommends analyzing search term reports instead. This metric provides accurate conversion and loyalty rates by enabling you to view and distinguish between branded and non-branded searches. Destaney also utilizes cost-per-click (CPC) and ROAS to assess and categorize each campaign. 

In this episode of The Digital Deep Dive, Aaron Conant speaks with Destaney Wishon, Co-founder and CEO of BetterAMS, about Amazon Advertising campaigns. Destaney also discusses how brands should structure their advertising budgets, how to leverage external marketing campaigns to drive traffic to Amazon, and the common mistakes brands make when maximizing conversions.

Resources mentioned in this episode:

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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