Tyler Gregg is the Vice President of Strategic Initiatives at Ampd, an ad automation toolkit that enables brands to launch expert Google Ads to Amazon campaigns. Ampd began as a data science company helping DTC brands leverage Google analytics and advertising data. During his seven-year tenure at the company, Tyler has held various roles, including Strategic Business Development Manager, Head of Growth, and Director of Operations. Before Ampd, he was a Product Manager at Altus Alliance.
Paid media and customer acquisition costs are exorbitant, and Amazon is overtaking the digital landscape with the highest conversion rates. As brands struggle to keep pace with these rapid developments, how can you structure your advertising budget to drive traffic to Amazon?
When assessing how to spend your paid media dollars, Tyler Gregg recommends diversifying your advertising budget by investing in multiple channels. This requires conducting keyword and product research to determine where your customers are going. For instance, you may find higher traffic for a specific product on Google Ads, so converting those consumers to your Amazon storefront is essential. By leveraging traffic on other platforms, you can optimize your ad spend and maximize conversion rates.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Tyler Gregg, VP of Strategic Initiatives at Ampd, to talk about converting traffic from Google Ads to Amazon. Tyler discusses the importance of diversifying advertising budgets, how to leverage brand initiatives to optimize Amazon ad campaigns, and key takeaways from Amazon Ads’ unBoxed 2022.
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