In today’s episode of The Digital Deep Dive, Aaron Conant chats with Andrea Leigh, the Founder and CEO of Allume Group, about navigating and adapting to the digital shift. Andrea talks about pivoting your business model from analog to digital, embracing consumers’ digital-first demands, and the complexities of digital decision-making.
In the latest episode of The Digital Deep Dive, Aaron Conant hosts Matt Dornfeld, the Senior Director and Head of Global Partnerships at Feedonomics, who shares insights about instant commerce for brands. Matt talks about the importance of providing customers with multiple shopping options, North Star strategies for executing instant commerce, and how to boost profitability on your DTC site.
Tune in to the latest episode of The Digital Deep Dive as Aaron Conant hosts David Katz, the Co-founder, Lead Product Designer, and Director of Sales at Archer Affiliates. They break down the current affiliate marketing space for brands. David also talks about Archer Affiliates’ unique value proposition, how to leverage AI and machine learning to reduce operational costs, and Amazon’s referral bonus incentive for 3P sellers.
In this week’s episode of The Digital Deep Dive, Aaron Conant hosts Lauren Livak Gilbert of the Digital Shelf Institute and Nate Pinkston of Microsoft to discuss the ins and outs of joint business plans. Together, they explain how to optimize this digital strategy session, the importance of data-sharing and cross-functional collaboration, and the eCommerce team’s role in JBPs.
