In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Rohan Shah, Co-founder and CRO of Extend, to talk about innovative methods to increase profits. Rohan shares how brands should consider bottom-line growth, the benefits of extended warranties and protection plans, and strategies for building customer relationships.
In this episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, the Managing Partner at Equity Value Advisors, about the current Amazon aggregator market. James explains the requirements and challenges of the aggregator business model, strategies for optimizing your investment portfolio, and how to drive growth in acquired companies.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Garret Caudle, Founder and CEO of Influent, to talk about leveraging LinkedIn into your content marketing strategy. Garret shares how brands can use LinkedIn to generate leads and awareness, the importance of influencer relationships in B2B marketing, and how to implement an innovative content strategy for brand awareness.
Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.
