In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Nich Weinheimer, General Manager of Strategy and Commerce at Skai, to discuss navigating the shift in retail media. Nich covers some of the top challenges brands and retailers face across the eCommerce continuum, the benefits of investing in DSP, and how retailers can scale their businesses using display media.
In this episode of The Digital Deep Dive, Aaron Conant is joined by Tom Logan, Co-founder and CEO of Cohley, to talk about on-brand and off-brand content generation and marketing. Tom discusses how one type of content can double your sales, why data is vital to your brand’s success, and why you shouldn’t rely on one specific channel. Plus, Tom guides brands through the strategies and changes they should be considering for the future.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Daren Garcia, Partner and Brand Protection and eCommerce Attorney at Vorys eControl, to discuss protecting your brand through online sales control. Daren shares how you can regain control over your brand, how to determine if a MAP policy is right for your brand, and some legal tips for handling unauthorized sellers on the marketplace.
In this episode of The Digital Deep Dive, Aaron Conant sits down with David Lucatch, CEO, Prescient, and Chair at Liquid Avatar Technologies, to discuss preparing brands for the metaverse. David discusses how brands can implement non-fungible tokens (NFTs) to promote brand awareness, the scope of digital identity and how it provides opportunities for brands and government entities, and strategies for adapting to the developing technological industry.
