Direct Import and Amazon With Hannah Blackburn

Search Media Feed:

Search Interviews:

Direct Import and Amazon With Hannah Blackburn

Hannah Blackburn

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. 

Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor excellence and marketing before transitioning to stock management and profitability. Since she’s written the business logic powering some of the algorithms that run Amazon, Hannah knows how you can systematically make profitable decisions that Amazon’s algorithms reward. 

Here’s a glimpse of what you’ll learn:

  • Hannah Blackburn explains the criteria for Amazon’s direct import
  • What should brands consider when pricing their products for direct import?
  • The three stages of the direct import model
  • How brands can prepare their inventory for import
  • Hannah’s advice for managing complications with direct import
  • Best practices for optimizing direct import

In this episode…

Amazon’s direct import is an excellent opportunity for brands to sell their products internationally and expand their reach. But, utilizing this service requires strategic planning since there are many factors to consider, including pricing and inventory. So, how can you optimize direct import to drive growth and maximize revenue?

The first action vendors should take is to prepare their pricing structures. Brands must adjust their product value to coordinate with stock increases, so it’s essential to correlate pricing with profit margins. Hannah Blackburn suggests implementing a MAP (Minimum Advertised Price) Policy to determine the most beneficial pricing. When assembling inventory, it’s crucial to consider lead times and establish production dates accordingly. With the right strategies in place, you can capitalize on direct import to amplify your impact.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, Co-founder and Director of The Hawkers Club, to discuss considerations surrounding Amazon’s direct import. Hannah explains the criteria for direct import, how brands can prepare their pricing and inventory, and best practices for optimizing the service.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram