Tune in to the latest Digital Deep Dive episode as Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, back to the show to discuss leveraging immersive commerce to engage younger generations. Michael shares actionable steps for success in the new digital realm, the importance of interactive video content, and how to optimize your budget for experiential commerce.
In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Steven Moy, the CEO of Barbarian, to discuss creating content for digital-first generations. Steven explains how to adapt to the digital paradigm shift, AI and the metaverse’s roles in the creative process, and how to budget for rapid content creation.
Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Brad Dey, the President of Dey’s End Consulting LLC, who shares strategies for a profitable Q4 on Shopify. Brad explains how he conducts tech stack audits, Shopify’s new releases and functions, and how to integrate Buy with Prime and Shopify.
Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Meghan Corroon, the Co-founder and CEO of Clerdata, to speak about measuring incremental sales growth on retail media networks. Meghan explains the importance of incrementality, real-time marketing analytics, and how the evolution of retail media has impacted brand growth.
