In today’s episode of The Digital Deep Dive, Aaron Conant chats with Saoud Khalifah, Founder, CEO, and CTO of Fakespot, about how fraudulent reviews impact eCommerce businesses. Saoud discusses the types of review manipulations, how brands can address fraudulent reviews, and the future of online marketplaces amid scams.
Join Aaron Conant on today’s episode of The Digital Deep Dive as he welcomes John Ghiorso, Senior Vice President of eCommerce at Media.Monks, to address retail media trends and projections for 2023. John explains Amazon’s role in retail media and eCommerce, how to optimize ads on your eCommerce site, and the importance of developing a unified retail media strategy.
In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry and Oskar Kaszubski of firstmovr to talk about digital change management and organizational development. Together, they cover how to educate eCommerce executives on change management, the importance of accountability, personal measurement, and growth, and eCommerce leaders’ biggest pain points.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Tyler Gregg, VP of Strategic Initiatives at Ampd, to talk about converting traffic from Google Ads to Amazon. Tyler discusses the importance of diversifying advertising budgets, how to leverage brand initiatives to optimize Amazon ad campaigns, and key takeaways from Amazon Ads’ unBoxed 2022.
