Jon Reily, SVP of Commerce and Loyalty at Bounteous, joins Aaron Conant in this episode of The Digital Deep Dive to discuss customer loyalty and the lifetime value flywheel. Jon talks about the barriers to customer personalization, optimizing the flywheel through content creation and customer feedback, and how to access and organize customer data.
Aaron Conant sits down with Acquia’s Founder, Chief Technology and Strategy Officer, and Board Member, Dries Buytaert, in this episode of The Digital Deep Dive to talk about composable commerce approaches. Dries explains how MACH (microservices-based, API-first, Cloud-native, and headless) differs from composability, content management strategies for composable architecture, and how to adapt to composable commerce solutions.
Martin Heubel, Strategy and Amazon Consultant at Consulterce, is Aaron Conant’s guest on today’s episode of The Digital Deep Dive. They discuss the current and future states of Amazon’s business model. Martin also shares how brands can maintain inventory in 2023, advice for winning AVNs, and how the platform’s risk aversion affects brands.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors.
