Franz Jordan is the General Manager and Vice President of Perpetua, a SaaS platform that helps brands, media agencies, and Amazon sellers improve ad performance through AI-powered automation. He has nearly 10 years of experience as an entrepreneur in the Amazon, eCommerce, and market intelligence spaces. Before Perpetua, Franz was the Co-founder and CEO of Sellics, the premier provider of AI-powered B2B SaaS solutions that Perpetua acquired.
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Advertising is becoming increasingly complex as platforms seek to drive revenue by increasing ad volume and value. With so many factors influencing ROAS and sales, how can you leverage the precise data and strategies to outperform competitors and maintain relevance?
Market intelligence expert Franz Jordan urges brands to analyze long-term, holistic performance data on multiple advertising formats, including DSP and Amazon Marketing Cloud (AMC). This data should encompass acquisition costs and customer lifetime value. Yet brand-specific data and goals aren’t sufficient enough to optimize ad performance, so Franz recommends leveraging market-aware and competitive intelligence by evaluating pricing, top-selling ASINS, product reviews, and keyword rankings.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams.
Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, his articles appear in publications, including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast.
Chat GPT’s widespread adoption has initiated the release of GPT-4, with capabilities extending far beyond text to include images and videos. GPT-4’s potential has opened up additional opportunities for workflow efficiencies and creativity. What should you consider about this revolutionary technology, and how can you apply it in your organization?
Todd Hassenfelt maintains that adopting GPT-4 requires a delicate balance between use case opportunities and risk mitigation to avoid copyright infringements and other lawsuits. Once you’ve executed the appropriate due diligence with your legal team, you can leverage GPT-4 to analyze product reviews, optimize content, and personalize ads for consumers. For instance, this generative AI can examine a product detail page to determine common themes among customer reviews. It can also recommend top keywords for SEO.
Todd Hassenfelt, eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, joins Aaron Conant in today’s episode of The Digital Deep Dive to talk about how GPT-4 is disrupting generative AI. Todd mentions how brands can implement GPT-4, generative AI’s role in customer personalization, and how to train generative AI models.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Andrew Lipsman is the Principal Analyst at Insider Intelligence, the leading research, data, and insights provider helping companies maximize revenue, optimize ad spend, and anticipate digital disruption. In his role, he reports on retail and eCommerce, following trends, including holiday shopping, retail media, social commerce, DTC brands, and leading marketplaces like Amazon and Walmart. Andrew has spoken at multiple conventions, including Big Show, Shoptalk, and Groceryshop. He is quoted frequently by publications, such as The New York Times, The Wall Street Journal, and Financial Times.
Retail media has monopolized the digital advertising landscape, and major retailers are developing ad networks to compete with Amazon. Walmart is the second largest media system with a $6 ROAS, and Target and Instacart aren’t far behind. Given the recent growth and competition, omnichannel strategies are essential to profit in this evolving space. So how should you structure your advertising efforts to prepare for impending retail media developments?
Digital analyst Andrew Lipsman has observed three key drivers of retail media. With prominent retailers like Walmart and Target optimizing the customer experience, brands must ascend the advertising funnel by leveraging onsite media to deliver ads across social platforms and TV streaming. Traditionally, brands have analyzed ROAS for online sales. Now, you can capitalize on in-store retail media and attribution data to drive offline sales. But Andrew warns against over-personalizing in-store advertising to risk losing customer trust. Instead, develop brand awareness by incorporating on-screen QR codes that tap into loyalty programs and encourage purchases across multiple channels.
In today’s episode of The Digital Deep Dive, Aaron Conant chats with Andrew Lipsman, Principal Analyst at Insider Intelligence, about the current and future state of retail media. Andrew also talks about AI’s role in data analytics, the challenges retailers face when developing ad networks, and the ideal metrics for optimizing ad spend.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Jacob Harrison is the Director of eCommerce Investment Strategy at CMI Media Group, a full-service media agency specializing in strategic healthcare marketing. For more than eight years, he has launched, developed, and implemented some of the largest marketing programs in the retail, finance, and consumer goods spaces. Jacob has built and led world-class teams and driven significant growth for agencies, including Sparkroom and retailers such as Toys R Us and DSW.
In recent years, retail media has dominated the digital landscape, and various industries, including consumer packaged goods (CPG) and fashion, have pioneered major advertising networks to market and sell their products. DTC channels provide viable opportunities for the pharmaceutical industry to target consumers and improve the healthcare experience. But Rx distribution is heavily regulated as brands must comply with HIPAA and other data privacy laws. So what’s the most effective way to employ eCommerce marketing to build brand awareness?
Healthcare has experienced a significant shift to digital with online patient forms, virtual doctor visits, and more. Jacob Harrison says that brands can leverage patients’ growing familiarity with digital to offer information on medications and provide seamless prescription refills. Partnering with leading pharma retailers like Walgreens and CVS allows you to capitalize on consumer data to develop targeted ads, maximizing conversions and ROI.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Jacob Harrison, Director of eCommerce Investment Strategy, to talk about how the healthcare industry is utilizing eCommerce to enhance the patient experience. Jacob also shares how organizations are leveraging ad networks to market products, the limitations of pharmaceutical distribution, and the importance of a digital R&D budget.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Rick Watson is the CEO and Founder of RMW Commerce Consulting, which provides eCommerce strategy consulting to help businesses accelerate their go-to-market processes. Rick founded the company after spending more than 20 years as a technology entrepreneur and operator in the eCommerce industry with companies including ChannelAdvisor, BarnesandNoble.com, and Pitney Bowes.
During a partnership with WHP Global, he was a critical resource in architecting the WHP+ platform, a turnkey DTC digital eCommerce platform powering AnneKlein.com and JosephAbboud.com. Rick hosts The Watson Weekly podcast, where he shares his unbiased, expert take on the retail sector’s biggest news and executives. As a television and conference speaker, he has been featured on national news programs and many retail-focused industry events.
The eCommerce business is evolving and becoming more extensive. Amazon is no longer the exclusive selling channel, as brands are beginning to experiment with Walmart and Target’s online marketplaces. So what should you consider about these stores, and how can you diversify your brand to reach a wider audience?
Walmart’s eCommerce channel experienced a higher yearly growth rate than Amazon, with the platform growing 12% in 2022. Yet Walmart is still a growing channel, so Rick Watson warns not to overspend or allocate every resource there. Target offers one to two-day drop-shipping capabilities, and although the emerging marketplace is promising, its categories are broad and unregulated. As a DTC (direct-to-consumer) brand, it’s critical to consider your target audience’s shopping habits and expand your products into multiple marketplaces to attract new consumers.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Rick Watson, CEO and Founder of RMW Commerce Consulting, back to the show to discuss eCommerce marketplace trends. Rick also addresses considerations for selling DTC, AI’s role in UGC (user-generated content), and how he helps entrepreneurs build their eCommerce businesses.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Tim Armstrong is the Founder and CEO of Flowcode, a QR code generator platform for DTC companies. He was the former President of Google Americas, where he built and led the platform from a SaaS search provider to one of the largest ad businesses in the world. Tim was also the Chairman and CEO of AOL, where he helped establish the site as a content company before selling it to Verizon for $4.4 billion. During his time at AOL, he was named by Fortune magazine as one of the 40 Under 40.
The digital landscape is constantly evolving, and brands must adapt to new trends and regulations in advertising and data collection. Consumer relationships, engagement, and trust remain at the core of these rapid developments. So how can you optimize first-party data to keep consumers top of mind?
Advertising has become commoditized, and brands are exchanging first-party data with competitive companies, consequently undermining brand and customer value. Instead, Tim Armstrong says to regain control of consumer data by identifying its use and location. Understanding this information allows you to monitor real-time traffic on your ads or marketing campaigns and interact with your audience to foster transparent relationships and deliver value.
In today’s episode of The Digital Deep Dive, Aaron Conant invites Tim Armstrong, Founder and CEO of Flowcode, to speak about how brands can provide consumer value in the volatile digital ecosystem. Tim also addresses the multi-touch attribution model’s potential, AI’s impact on digital business, and how to navigate regulatory compliance during data collection.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Michael Southworth is the Co-founder and CEO of Elemerce, a full-service eCommerce marketing agency that has successfully launched and developed several multimillion-dollar eCommerce brands. Elemerce’s team specializes in marketing, SEO, consumer products, eCommerce trends, and Amazon’s marketplace to help clients reach their goals, increase brand equity, and elevate their Amazon sales. As a connector, entrepreneur, and investor, Michael has created successful businesses in fashion, packaging, marketing, and entrepreneurial networking.
Funding for small businesses has become more difficult to acquire. As a result, startups aren’t vetting their options and are accepting opportunities from aggregators whose primary goals are to close deals and expand their portfolios. So what's the best way of obtaining capital for your brand?
Michael Southworth advises identifying an end goal for your business. Whether you’re looking to exit or obtain capital for growth, developing an objective helps you determine an ideal funding method. One of the most valuable funding models you can leverage is partnerships. Strategic partners provide resources and expertise to optimize your business operations and maximize its value for potential investors, allowing your plans to materialize.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Michael Southworth, Co-founder and CEO of Elemerce, to talk about funding models for startups. Michael also addresses market trends in the brand acquisition space, how to acquire partners to maximize your business value, and the key criteria for brand success.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
As Amazon’s yearly performance continues to skyrocket, brands must develop new measures to keep up with increasing marketplace demands and evolving conditions. Recently, Amazon has placed limitations and prices on 3P seller services, and paid media and customer acquisition costs have risen both on and off the platform. All of this is compounded by inventory shortages, which hamper advertising efforts, decrease conversions, and compromise overall brand success.
So what trends can you observe from Amazon’s 2022 season, and how can you prepare for what lies ahead?
Amazon’s growth fluctuated throughout 2022, with peak performance observed during Prime Day and the Q4 holidays. The platform experienced an overall sales growth of 20% from the previous year, mainly attributed to fruitful Prime Day deals. Comparably, holiday sales increased by 19% year-over-year. On the business side, Amazon’s 1P sellers grew by only 7% during the holidays, whereas 3P vendors saw a staggering 28% growth rate.
While these KPIs seem to indicate success on the platform and profitable opportunities for brands, conversion rates and advertising performance experienced major setbacks. While traffic increased by 20-30% yearly, conversion rates decreased by over 14%, and click-through rates and cost-per-click declined by 8% and 14%, respectively. These measurements resulted from inventory shortages and suppressions at the end of the year, causing brands to redistribute their ad spend in a short time span.
How has this data affected brand performance in 2022?
Brands that incorporated holiday promotions into their advertising budgets observed greater exposure off Amazon, leading to higher conversion rates. Likewise, businesses who monitored their inventory and product SKUs during the December shortage could withdraw their ad spend and promotions before depletion, thereby increasing ROAS.
With 3P seller central becoming increasingly prevalent, Amazon is placing restrictions on inventory and restructuring capacity. This means that brands can view both their capacity for the month and the estimated capacity for the near future. While this appears to enhance inventory planning and replenishment for the holiday season, sellers must bid for additional space, so profitability and sales remain uncertain in 2023.
Following 2022’s reduced advertising performance, budgets are projected to increase by 25%. Nicole Reich, Co-founder and VP of Marketing and Sales at Retail Bloom, attributes this inflation to a “need for omnichannel reports and insights, meaning that as people continue to invest in digital ad spend, they want to understand where those ad dollars are going and what’s impacting the ROI.” These data-driven decisions on ad spending are essential to offset the costs of 3P seller services and drive conversions.
3P seller conditions and ad spend allocations are major factors influencing brand profitability, so driving traffic from other marketplaces is paramount to success. One way to accomplish this is through Amazon Ads. Some of these ads — like sponsored display videos — allow you to promote your brand both on and off Amazon by targeting various products, categories, or audiences and expanding your reach.
For a more data-driven approach, you can analyze your performance on Amazon, develop KPIs for targeting consumers on different platforms, and measure the resulting ROI. Regardless of your chosen method, consider how each performance metric impacts your budget and structure it accordingly to streamline success.
Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google.
As content creation grows more expensive, brands are beginning to reduce their budgets. But this introduces risks since content is essential for channel diversification, audience reach, and in-ad optimization. So how can you enhance your content budget to maximize growth?
When developing content to boost brand performance and visibility, Tom Logan emphasizes the value of testing and learning. With the rise of new digital channels, you have to leverage various approaches to position your brand and determine the appropriate channels to allocate spending. It’s also beneficial to analyze KPIs and advertising data so you can guide strategies and refine content. User-generated, short-form videos on Instagram and TikTok effectively generate engagement and results.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Tom Logan, Co-founder and CEO of Cohley, back to the show to talk about why brands shouldn’t cut content budgets. Tom discusses how brands can optimize content budgets, the key factors influencing brands’ decision-making, and the importance of developing an R&D budget for testing and learning.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
George Wescott is the Founder, CEO, and Managing Partner at A-Ventures Global (AVG), a private equity portfolio focused on technology solutions and services for eCommerce optimization. As a digital pioneer, he has over 25 years of experience developing and managing high-performing digital marketplaces, brands, and communities. George is an investor and holds multiple technology board and advisory roles at companies, including Equity Commerce, ChangeUp, and Humming.
Digital transformation is on the rise, and Amazon sellers must remain savvy to optimize their accounts. One viable solution is eCommerce integrations, which involve hiring expert talent to facilitate change or integrating new technology into your architecture. But talent acquisition costs are exorbitant, and retaining these employees is often ineffective. So how can you integrate new systems to maximize your value chain?
According to George Wescott, there are two types of eCommerce systems: a monolithic system, where each component is combined into one large application or a multiple-application system. Monolithic systems are antiquated, so it’s more common for seller central accounts to utilize a tech stack with 15-30 applications. When transitioning to a multi-app, integrated system, George says it’s critical to consider a best-in-class tech stack that’s API-first and can consolidate software seamlessly.
In this episode of The Digital Deep Dive, Aaron Conant sits down with George Wescott, Founder, CEO, and Managing Partner at A-Venture, to talk about eCommerce and technology integrations. George explains how eCommerce and technology integrations will evolve in the future, which new technology companies should consider, and Buy with Prime’s role in the developing marketplace.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
