As Amazon continues to dominate the digital landscape, advertising is becoming increasingly competitive, and strategies to influence customers are progressing across multiple channels. But many brands still develop ad objectives, measure performance, and make costly decisions through business-specific sales, customer, and profit data.
Every industry comes to a point where it has to adapt and change its model. For example, healthcare is amid unprecedented challenges; since the pandemic’s staffing problems and the Great Resignation, healthcare organizations are struggling to stabilize the workforce. On top of this, inflation, high medication costs, and other financial headwinds are hitting healthcare companies, making it even more difficult to secure a solid team.
ChatGPT’s release has revolutionized AI, and industries have created innovative ways to deploy this tool and other models to enhance customer communication. Most recently, AI use cases have emerged in the banking, financial services, and investment (BFSI) industries that extend far beyond language processing capabilities.
Digital transformation has become mainstream, and healthcare industry trends, including increased costs, member demands for customized services, and the need for efficient workflows, have prompted health plans to capitalize on this movement. Yet digital adoption is not a universal approach since health plans must consider members’ unique needs and their familiarity with these technologies.
