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May 15, 2023
Conquering Amazon’s Algorithm Through Influencer Advertising

Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.

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May 8, 2023
Amazon and DTC: Developing an Omnichannel Strategy To Meet Customers Where They Are

With Amazon as the leading digital marketplace, brands are looking to optimize sales on its platform. Historically, sellers have developed separate budgets, goals, and advertising strategies for Amazon and DTC, creating silos and cementing the reputed digital divide between channels.

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May 1, 2023
Competitive Advertising Methods To Attain Sales Goals

As Amazon continues to dominate the digital landscape, advertising is becoming increasingly competitive, and strategies to influence customers are progressing across multiple channels. But many brands still develop ad objectives, measure performance, and make costly decisions through business-specific sales, customer, and profit data. 

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April 24, 2023
Solve Your Staffing Challenges: Unifying Marketing, HR, and Technology

Every industry comes to a point where it has to adapt and change its model. For example, healthcare is amid unprecedented challenges; since the pandemic’s staffing problems and the Great Resignation, healthcare organizations are struggling to stabilize the workforce. On top of this, inflation, high medication costs, and other financial headwinds are hitting healthcare companies, making it even more difficult to secure a solid team.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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