As the new year approaches, website traffic declines, so customer acquisition is a top priority for brands. One way to optimize your acquisition spending is to invest in loyalty programs and strategies. Yet, some brands often notice that customers don’t return for a second purchase after signing up for a loyalty program. Additionally, when it comes to brand loyalty in general, consumers will switch brands willingly due to factors such as product pricing and availability.
Amazon hosted their most recent unBoxed conference and discussed the newest products, updates, and insights to help brands refine their advertising strategy.
The weeks leading up to Black Friday and Cyber Monday are a make-or-break time for brands. Many are on a mission to turn carts into purchases and prospects into customers. With pressure looming over the biggest sale of the year, what can brands do to ensure they’re on track for success?
Financial service companies are always looking to develop their business. With new technologies and AI capabilities evolving yearly, many companies are finding better ways to analyze data, leverage large language models, and cater to the customer.
