Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.
With Amazon as the leading digital marketplace, brands are looking to optimize sales on its platform. Historically, sellers have developed separate budgets, goals, and advertising strategies for Amazon and DTC, creating silos and cementing the reputed digital divide between channels.
As Amazon continues to dominate the digital landscape, advertising is becoming increasingly competitive, and strategies to influence customers are progressing across multiple channels. But many brands still develop ad objectives, measure performance, and make costly decisions through business-specific sales, customer, and profit data.
Every industry comes to a point where it has to adapt and change its model. For example, healthcare is amid unprecedented challenges; since the pandemic’s staffing problems and the Great Resignation, healthcare organizations are struggling to stabilize the workforce. On top of this, inflation, high medication costs, and other financial headwinds are hitting healthcare companies, making it even more difficult to secure a solid team.
