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December 26, 2022
Building Brand Loyalty With Programs and Customer Personalization

As the new year approaches, website traffic declines, so customer acquisition is a top priority for brands. One way to optimize your acquisition spending is to invest in loyalty programs and strategies. Yet, some brands often notice that customers don’t return for a second purchase after signing up for a loyalty program. Additionally, when it comes to brand loyalty in general, consumers will switch brands willingly due to factors such as product pricing and availability.

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December 19, 2022
How To Utilize New Platform Updates To Grow on Amazon

Amazon hosted their most recent unBoxed conference and discussed the newest products, updates, and insights to help brands refine their advertising strategy.

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December 12, 2022
Audience Segmentation: The Fast-Track to Black Friday and Cyber Monday Success

The weeks leading up to Black Friday and Cyber Monday are a make-or-break time for brands. Many are on a mission to turn carts into purchases and prospects into customers. With pressure looming over the biggest sale of the year, what can brands do to ensure they’re on track for success?

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December 5, 2022
How Financial Service Companies Can Use Transformers and AI To Improve Performance

Financial service companies are always looking to develop their business. With new technologies and AI capabilities evolving yearly, many companies are finding better ways to analyze data, leverage large language models, and cater to the customer.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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