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April 21, 2022
How To Successfully Reshape Your Brand in the Digital Age

A few years ago, the term “digital transformation” was just a buzzword. Over the past year, it has become an impactful and necessary step to thrive in the technologically-advanced environment. But what are the best practices to successfully reshape your brand in the digital age?

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April 21, 2022
How To Create Personalized Experiences at Scale for Meaningful Results

When it comes to creating personalized experiences, getting started is easy. However, finding long-term success can be a little bit more difficult. That’s why it’s essential to build a sturdy foundation for your personalization program to grow and succeed. According to Sarah Ohle from Hero Digital, there are four pillars that can help you win at personalization: customer understanding, moments-based experience, privacy and trust, and industry-specific needs.

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April 21, 2022
How to Create a Winning Amazon Advertising Strategy in 2022

Is your brand still reeling from last year’s supply chain issues, hiring challenges, and rising product costs? To help you eliminate these obstacles and achieve your goals in 2022, we’re reviewing valuable lessons from Q4 and taking note of the trends, updates, and opportunities that are on the horizon for the year ahead.

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April 21, 2022
Advertising and Promotional Strategies for a Profitable Amazon Prime Day

Has your brand been preparing for months for Amazon Prime Day by stocking up on inventory and examining marketing strategies to stand out against the competition? There is extra excitement around this day of the year due to the potential for an increase in traffic and revenue. Unfortunately, not many brands allocate enough inventory or advertising budget to withstand an entire day of consumer shopping.

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BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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