Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]
Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]
Online marketplaces, particularly Amazon, are becoming third-party sellers' primary retail sales mode. The retail industry has experienced significant growth in this sector, as marketplaces are projected to represent 60% of overall sales, with 70% emerging from third-party sellers.
Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.
With Amazon as the leading digital marketplace, brands are looking to optimize sales on its platform. Historically, sellers have developed separate budgets, goals, and advertising strategies for Amazon and DTC, creating silos and cementing the reputed digital divide between channels.
