BWG Connect Blog

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June 26, 2023
Creative Content: How To Optimize Marketing Campaigns for the Digital Landscape

Omnichannel eCommerce has gained widespread recognition and adoption in recent years as brands look to offer customers a unified experience. As these capabilities progress, content creation has emerged as a pressing concern for many brands — especially with the development of new digital platforms like TikTok — so altering your content strategy to meet audiences where they are is crucial for a valuable marketing campaign. 

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June 19, 2023
Bing’s Rise and Google’s Decline: Leveraging Microsoft Advertising

The search marketing landscape has shifted, with Google and Bing competing for market share following ChatGPT’s release by Microsoft-backed OpenAI. The chatbot’s immediate acclaim caused […]

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June 12, 2023
How To Boost Your Brand’s Bottom Line on Amazon

To succeed on Amazon, it’s crucial that you have a sound business model, cater to your consumers, and market your product effectively. However, other key areas could help you increase revenue, avoid extra costs, and ultimately boost your bottom line.

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June 5, 2023
AI’s Potential in Sustainability and ESG: An In-Depth Look

As AI becomes progressively sophisticated, industries are employing machine learning, natural language programming (NLP), and generative AI to reduce human input in data analytics. Aside from displaying precise, actionable data insights and predicting outcomes, AI can advance sustainability initiatives by mitigating the environmental impacts of material production and business operations, among additional capabilities. However, this technology can make mistakes and has its limitations, so it’s crucial to assess use cases before implementing a strategy.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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