Digital transformation has become mainstream, and healthcare industry trends, including increased costs, member demands for customized services, and the need for efficient workflows, have prompted health plans to capitalize on this movement. Yet digital adoption is not a universal approach since health plans must consider members’ unique needs and their familiarity with these technologies.
For years, brands have struggled to strengthen security against unauthorized third-party sellers. Marketplaces are becoming more complex, making it challenging to stay one step ahead of these disruptors.
Digital transformation can be overwhelming for brands, especially due to the layers of complexity. You have to stitch together different systems and departments in order to service each customer, all while staying on top of technological innovations.
As eCommerce becomes increasingly centralized to meet evolving consumer demands, many businesses are reconsidering the functionality of their monolithic or single-use customer experience platforms. To create a more seamless customer journey, headless and composable commerce options are more flexible integrated concepts that separate the front-end presentation platform from the back-end software to develop a customer-focused, best-in-class tech stack.
