The supply chain industry is constantly evolving to meet the fast-paced consumer demands for fulfillment, shipping, and delivery. Third-party logistics companies (3PLs) are not always equipped to handle these demands, and many brands lose profit due to inconsistencies in their distribution networks.

In this episode of The Digital Deep Dive, Aaron Conant joins Kiri Masters, Founder of Bobsled Marketing, to discuss creating a selling strategy to navigate retail media networks. Kiri reveals her tips for allocating retail media budgets, a common mistake brands make when trying to scale, and how her business uses Amazon Marketing Cloud (AMC) to create targeted ads. 

It’s never been easier to stand up a professional eCommerce entity, but brands are finding it hard to make a dollar. The Wall Street Journal recently released an article stating that Amazon has posted its first quarterly loss since 2015, mainly due to supply chain issues, inflation, and a slump in online shopping. 

Postgres aims to help teams build applications, protect data integrity, and manage data more efficiently. Although its core platform has been around for more than 30 years, the system is evolving to meet users’ needs. Postgres is now expanding from an open-source relational database to an enterprise-class platform.

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Nich Weinheimer, General Manager of Strategy and Commerce at Skai, to discuss navigating the shift in retail media. Nich covers some of the top challenges brands and retailers face across the eCommerce continuum, the benefits of investing in DSP, and how retailers can scale their businesses using display media.

The term “headless commerce” is gaining traction as people begin to see value in its maturity. The overriding advantages of headless commerce are apparent in a multi-storefront experience where you can blend a group of best-in-breed eCommerce, content management, and marketing technologies in a powerful way.

We’re already in a new era of digital privacy. A Forrester study showed that in 2019, 77% of US adults use at least one privacy tool online — and it’s not by default. The majority of consumers want more privacy and more control over their data online.

In this episode of The Digital Deep Dive, Aaron Conant is joined by Tom Logan, Co-founder and CEO of Cohley, to talk about on-brand and off-brand content generation and marketing. Tom discusses how one type of content can double your sales, why data is vital to your brand’s success, and why you shouldn’t rely on one specific channel. Plus, Tom guides brands through the strategies and changes they should be considering for the future. 

Are you a new brand or launching a product and not sure how to effectively measure user data? By examining consumer data using the Amazon Marketing Cloud, you can have greater insight into how to meet your customer across their shopping journey. Not only that, but you can even understand how your customer is engaging with your ads and what is motivating them to purchase.

Adobe’s Marketo platform helps you get measurable results from acquisition to advocacy, all while keeping customers engaged. Marketo allows you to send emails, build landing pages and, most importantly, look at data so client journeys can be customized.