Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, back to the show to discuss AI content optimization for the digital shelf. Todd shares how to create content prompts for the digital shelf, the difference between generative and traditional AI, and how to leverage generative AI to summarize product reviews and ratings.
In today’s episode of The Digital Deep Dive, Aaron Conant talks with Kevin Weiss, the VP of Retail Media at Skai, who offers clarity on incrementality in the retail media space. Kevin shares foundational strategies for incremental retail media advertising, how to run ads to boost product rankings, and the benefits of product holdout testing for retail media.
In this episode of The Digital Deep Dive, Aaron Conant welcomes the Founder and CEO of RMW Commerce Consulting, Rick Watson, back to the podcast for a holiday preview of Q4. Rick and Aaron also address growth trajectories for Amazon and brick-and-mortar, how deep discounts affect company profitability, and how re-platforming affects integration and headless eCommerce.
In this episode of The Digital Deep Dive, President of Coalition Technologies Jordan Brannon returns to speak with Aaron Conant about Shopify’s growth. Jordan shares advice for transitioning to alternative platforms, unique use cases for AI, and Shopify’s plans to expand its offerings.
