Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed for The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets.
As the digital landscape evolves to include modern technology and performance-driven marketing strategies, brands are looking to increase profitability, drive conversions, and maintain customer loyalty. With so many trends influencing these factors, it’s tough to know where to begin. How can you adapt to the disrupted eCommerce and retail spaces to boost the customer experience and streamline growth?
Digital-savvy marketing strategist Michael Zakkour stresses the importance of unifying online and offline channels to scale sustainably and elevate the customer journey. This involves integrating supply chain operations, content, and marketing to develop an immersive retail experience that includes 3D product images and augmented reality stores, increasing conversions and reducing customer acquisition costs. Michael also cites the value of AI in personalizing customer recommendations and strengthening experiential commerce.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed for The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets.
As the digital landscape evolves to include modern technology and performance-driven marketing strategies, brands are looking to increase profitability, drive conversions, and maintain customer loyalty. With so many trends influencing these factors, it’s tough to know where to begin. How can you adapt to the disrupted eCommerce and retail spaces to boost the customer experience and streamline growth?
Digital-savvy marketing strategist Michael Zakkour stresses the importance of unifying online and offline channels to scale sustainably and elevate the customer journey. This involves integrating supply chain operations, content, and marketing to develop an immersive retail experience that includes 3D product images and augmented reality stores, increasing conversions and reducing customer acquisition costs. Michael also cites the value of AI in personalizing customer recommendations and strengthening experiential commerce.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.
As Amazon’s marketplace becomes progressively convoluted, brands are amplifying their advertising and marketing strategies. But with customer acquisition and ad costs rising, this tactic is insufficient for generating influence, so brands must leverage hyperlocal fulfillment centers to enable 1-2 day deliveries. How can you optimize these micro facilities to enhance the customer experience and remain top of mind?
When structuring your D2C business, logistics specialist Corey Apirian emphasizes diversifying your inventory by utilizing multiple micro fulfillment centers, including Amazon Direct. This promotes agility and allows for precise control of inventory through your network. You can strengthen your fulfillment strategy by incorporating order management and checkout optimization software to reduce inventory shortages and costs. It’s also essential to evaluate the KPIs for each potential 3PL and local carrier facility to ensure they possess these capabilities.
In today’s episode of The Digital Deep Dive, Aaron Conant welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, back to the show to discuss how brands can adapt to Amazon’s fulfillment model. Corey addresses strategies for evaluating 3PLs, how to integrate marketing, product assortment, and delivery into your DTC model, and Flexport’s acquisition of Shopify Logistics.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
