Marc Walkin

Marc Walkin is the Co-founder and Head of Marketing and Growth at Turbyne, a vertically integrated B2B SaaS platform that simplifies retail media. With over 15 years of experience as a marketing leader, he has built modern retail and CPG brands, including Stop & Shop, Popcorners, Beech-Nut, and Staples. Marc specializes in brand transformation, corporate strategy, and shopper and digital marketing playbooks. 

 

 

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The retail media space is in disarray, with brands and retailers at odds over expectations and experiences. What’s more, digital and in-store tactics are not fully integrated, so 80% of brands struggle to justify increasing retail media investments. How can retail media networks streamline the experience for their brand customers?

Traditionally, retailers purchased products from brands to sell to consumers. With retail media, brands become customers by leveraging retailers’ advertising platforms. With a rich background in retail strategy, Marc Walkin stresses that retailers must create user-friendly platforms that unify data and offer real-time inventory tracking for greater ROI. Additionally, merging digital and in-store advertising strategies allows retailers to position themselves as profitable networks for brands looking to optimize campaigns.

In this week’s edition of The Digital Deep Dive, Aaron Conant interviews Marc Walkin, the Co-founder and Head of Marketing and Growth at Turbyne, about the disconnect between retail media networks and brands. Marc discusses the retail media mirage phenomenon, strategies for retail media sales attribution, and the importance of clean, unified customer data. 

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Embrace a platform-neutral approach to retail media infrastructure to make the process more accessible and streamlined for brands of all sizes: This step is effective because it addresses the need for simplicity and the ability to handle diverse retail media demands.
  2. Leverage retailer-specific nuances and assets, including in-store opportunities, to enhance retail media strategies: By focusing on unique retail offerings and combining them with digital strategies, brands can create more effective and targeted campaigns.
  3. Foster a collaborative relationship between retail media teams and merchandising to ensure alignment and unified objectives: Collaboration is crucial for overcoming internal silos that impede retail media's potential, as brands noted a lack of integrated efforts within retail organizations.
  4. Prioritize developing data transparency and sharing mechanisms that address brands' needs for accountable and measurable results: Given the frustrations with data opacity in current retail media models, providing clear and actionable data is a critical step for improving trust and investment.
  5. Consider implementing AI-driven analyses for inventory management and campaign optimization to boost the efficiency and effectiveness of retail media spending: As AI technology advances and the push for data-driven decisions increases, adopting such tools can significantly improve campaign outcomes by matching inventory levels with customer demand.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Will Christensen

Will Christensen is the Head of Marketing at Seller Labs, which provides eCommerce and advertising solutions for Amazon stores. He is also the Co-founder and President of DataAutomation, a software company that automates data-heavy processes and builds custom integrations. As a go-to-market specialist, Will takes product iterations from zero to 10 customers. He also founded the Entrepreneur’s Apprentice program at EquityHammer, which pairs enterprising students with mentors.

 

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The fear of missing out on new tools and technology is at an all-time high, but if you still spend hours copying and pasting or manually inputting information into spreadsheets, you’re missing out on valuable time and money. How can you streamline productivity to stay on top of digital trends?

With a commitment to automating data and other processes, Will Christensen is well-versed in the top productivity tools for efficient operations. ChatGPT’s new voice capabilities allow you to request detailed advice, obtain research into industry trends, and draft documents based on real-time conversation summaries. Will has also discovered that syncing the clipboards on your phone and computer eases information transferring by allowing quick access to copied content. Additionally, tools like Fathom take automated notes and extract actionable items from virtual meetings.

In this episode of The Digital Deep Dive, Aaron Conant speaks with Will Christensen, the Head of Marketing at Seller Labs and the Co-founder and President of DataAutomation, about digital productivity hacks. Will talks about revolutionizing data efficiency, demonstrates the novel capabilities of ChatGPT-4, and shares strategies for staying relevant in the digital age.

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Adopt a clipboard manager for your operating system: It's effective because it saves time by keeping a history of your copied items, allowing quick retrieval and management of frequently used data.
  2. Sync your phone's clipboard with your computer: This system streamlines the process of sharing information across devices, eliminating the need to input data from one to the other manually.
  3. Integrate a virtual note-taker like Fathom in your meetings: It captures every detail, making it easy to reference discussions and convert spoken words into actionable content.
  4. Utilize conversational AI such as ChatGPT for content creation: Leveraging AI can help quickly draft documents, emails, and presentations, saving hours of manual composition.
  5. Embrace automation in routine communications: Automated follow-ups and action item extraction keep you organized and responsive, ensuring no task or opportunity slips through the cracks.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Jon Bausman

Jon Bausman is the VP of Marketing at Outward Hound, a pet lifestyle brand. In his role, he oversees content creation, the brand’s website, and paid media. With over 15 years of experience developing marketing strategies, Jon has held leadership and management positions in Fortune 500 companies and startups, including Airhead and Columbia Sportswear. 

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Rapid advancements in the digital space have created a workforce culture that demands instant gratification. Executives from digital organizations are shifting roles constantly, leading to fractured leadership structures. How can businesses foster adaptable, committed, and success-driven teams among workforce and industry pressures?

Rather than hiring an executive who has transitioned from multiple leadership roles in a short time span, digital team builder Jon Bausman says to nurture your talent to progress through the ranks. This allows them to gain invaluable experience and builds resilience and adaptability to the fast-paced digital landscape. Cultivating shared values among team members and encouraging transparent communication creates a robust culture where challenges become opportunities for growth and innovation.

Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Jon Bausman, the VP of Marketing at Outward Hound, for a discussion about creating powerful digital teams. Jon talks about developing hiring practices rooted in trust, how to develop a culture of accountability and transparent feedback, and how to align team efforts with core values. 

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Set clear team goals that align with executive expectations to ensure everyone is working towards the same objectives.
  2. Develop patience and adopt a mindset of deferred gratification to avoid rushing career progress and focus on gaining invaluable experience.
  3. Embrace the power of saying no to overcommitments, allowing you to prioritize effectively and maintain a healthy work-life balance.
  4. Foster open communication within your team, encouraging honest feedback and accountability at all levels.
  5. Prioritize hiring team members who share your core values, as this will create a strong foundation for trust and collaboration.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Kashif Zafar

Kashif Zafar is the CEO of Xmars, an AI-powered platform for advertising on Amazon. With over 25 years of eCommerce and digital marketing experience, he has built and guided high-performing teams across the Americas, Asia, Europe, and the Middle East. Kashif has worked in several industries, including CPG, retail, outsourcing, technology, and blockchain. 

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With digital marketing and eCommerce strategies evolving rapidly, businesses are constantly seeking ways to stay competitive. From choosing the right technology to launching effective campaigns, the stakes are higher than ever. How can brands navigate this complex digital terrain to maximize growth?

As AI becomes a widespread presence in eCommerce, digital marketing maven Kashif Zafar advises Amazon brands to adopt various AI tools for content creation and innovation. This includes investing in AI-driven ad tech platforms to streamline and optimize advertising campaigns while minimizing hands-on involvement. Generative AI can also be used to create compelling PDPs that influence the Amazon algorithm and drive conversions. For a more supportive approach, invest in an Amazon agency that specializes in retail media and advertising, allowing you to gain insights into profitable strategies.

In today’s episode of The Digital Deep Dive, Aaron Conant speaks with Kashif Zafar, the CEO of Xmars, about the role of AI in advertising. Kashif talks about the untapped potential of Amazon Marketing Cloud, the newfound emphasis on tech stack rationalization, and his involvement in the Amazon advertising landscape.

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Embrace full-funnel advertising: Start employing a full-funnel approach to leverage multiple touchpoints in the customer journey for more conversions. This ensures no opportunity for engagement or conversion is missed across different marketing channels.
  2. Leverage Amazon Marketing Cloud: Utilize AMC to gather rich consumer behavior insights to enhance targeting and personalization. This enables brands to understand their audience more deeply, tailoring marketing efforts for higher ROI.
  3. Incorporate AI into sponsored ads: Integrate AI technology in advertising strategies for real-time optimization and higher efficiency. This improves ad performance through machine learning, reducing the need for constant manual adjustments.
  4. Adopt an agile mindset: Maintain flexibility to test new technologies and pivot strategies, which is vital for staying competitive. This enables brands to adapt swiftly to new market conditions and emerging opportunities, keeping them ahead of the curve.
  5. Secure a tech stack audit: Regularly evaluate and potentially rationalize the current stack to streamline operations and bolster profitability. A streamlined tech stack minimizes costs, simplifies operations, and focuses on tools that truly drive KPIs.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Andrew Schydlowsky

Andrew Schydlowsky is the Founder and CEO of TrackStreet, a cutting-edge SaaS platform that empowers brands by leveraging eCommerce data. He has been involved in eCommerce since 1998, starting with an innovative idea to sell sports nutrition products online. As a serial entrepreneur, Andrew founded Performance Unlimited, Inc., Soma Distribution, Inc., and Kala International, Ltd. He also established Soma Internacional, S.A. in Peru. His diverse experience includes roles as Chief Growth Officer for a retail chain and Corporate Trainer for Unisys in Beijing.

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With the digital landscape evolving and new technologies emerging, brands must navigate rapid eCommerce growth and AI integrations. Where should businesses focus their energy to avoid being misled by shiny objects or overwhelmed by an influx of data? 

With over 25 years at the helm of eCommerce, Andrew Schydlowsky affirms that brands can leverage technology and AI to make strategic business decisions but must recognize their risks and potential to derail progress. Before adopting any new tool or software, systemize your data and assess your tech stack regularly to ensure responsible use and long-term stability. By maintaining a clear vision for your business, you can evolve it with the market while staying savvy about the implications and pitfalls of trends.

Tune in to the latest episode of The Digital Deep Dive as Aaron Conant speaks with Andrew Schydlowsky, the Founder and CEO of TrackStreet, about the intricacies of eCommerce, technology, and AI. Andrew talks about leveraging AI to automate data and decision-making, the evolution of the digital landscape, and TrackStreet’s mission. 

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Embrace an entrepreneurial mindset by starting with a clear vision and evolving your business with market changes: Andrew Schydlowsky’s journey from 1998 to creating TrackStreet shows that adaptability and foresight are key to staying relevant.
  2. Leverage technology strategically, understanding its full scope and limitations: Andrew discusses the need to carefully control AI to avoid making uninformed decisions based on skewed data.
  3. Build data consistency for AI to work effectively: Andrew mentions the importance of organized data, implying that the cleaner the data input, the better the AI results.
  4. Diversitize and secure your online product presence: Brands should have strategies in place to protect and differentiate their offerings in a crowded digital marketplace.
  5. Keep a keen eye on tech stack rationalization: Brands should regularly assess the efficacy and longevity of their tech partnerships to ensure long-term growth and stability.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Matt Snyder

Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon’s marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Brands Excel, he was the Vice President of Online Retail at Vari.

 

 

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With eCommerce competition intensifying, brands are scrambling to fulfill customer requests and manage inventory costs. How can Amazon’s Seller Fulfilled Prime enable operational and cost efficiency?

Seasoned eCommerce leader Matt Snyder leverages SFP in his business to streamline logistics, reduce costs, and improve the customer experience. Before investing in this fulfillment method, conduct a self-audit to ensure SFP aligns with your product types and business model. Seller Fulfilled Prime requires brands to meet specific performance metrics, including 93% on-time deliveries and precise product tracking, to maintain Prime status and customer trust. Matt suggests cultivating partnerships with SFP 3PL partners to manage logistics and complex fulfillment requirements.

Tune in to the latest installment of The Digital Deep Dive as Aaron Conant meets with Matt Snyder, the Founder and CEO of Brands Excel, who shares the ins and outs of Seller Fulfilled Prime. Matt explains the impact of Amazon Marketing Cloud and AI on future eCommerce strategies, how to maintain profitability with SFP, and the benefits of inventory control.

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Conduct an internal audit to see if your product catalog aligns with SFP requirements: This step builds a strong foundation for considering the SFP program by assessing product value, seasonal demand, and variation complexity.
  2. Partner with a reputable 3PL service that supports Seller Fulfilled Prime: Leveraging a 3PL service experienced in SFP can mitigate logistical challenges and set you up for success. 
  3. Perform a cost-benefit analysis before transitioning to SFP: Analyses help brands understand potential savings and the true impact on profitability.
  4. Experiment with SFP on a small scale before fully committing: Trials with select products allow brands to mitigate risk and gather valuable insights.
  5. Explore and train on Amazon Marketing Cloud to understand your customer funnel better: Learning to use AMC can help brands pinpoint effective strategies.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Mandar Shinde

Mandar Shinde is the CEO of Blotout, a Y Combinator restoring identity and data accuracy in a cookieless era. He also volunteers with ProductNation/iSPIRT, a nonprofit sourcing public goods for Indian product startups. In this role, Mandar helps enable data democratization with zero trust. As a data-driven entrepreneur, he has experience in privacy, analytics, blockchain, advertising, compliance, and cloud computing.  

 

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Here’s a glimpse of what you’ll learn:

In this episode…

The deprecation of third-party cookies threatens the stability of targeted marketing, and businesses are navigating uncharted territories. With the cornerstone of personalized advertising crumbling, how can companies navigate the landscape without relying on third-party data?

Apple’s aggressive stance on data privacy has placed limitations on digital advertising, specifically after the advent of iOS 14, which allows users to opt out of third-party tracking. Data-driven eCommerce entrepreneur Mandar Shinde emphasizes adjusting your lifecycle and performance marketing strategies to align with the shifts in data regulations and online tracking. This involves conducting an internal assessment of your customer data collection, storage, and processing systems to ensure compliance and effective adaptation. Transitioning to first-party data collection by adopting CDPs and server-side tracking is a viable solution to privacy concerns in a cookieless environment.

In today’s episode of The Digital Deep Dive, Mandar Shinde, the CEO of Blotout, joins Aaron Conant for a discussion about adapting to a cookieless landscape. Mandar talks about the imminent shifts and the necessary actions brands must take to ensure their digital presence and customer relationships remain strong.

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Analyze the dependency on third-party cookies within your current digital marketing strategy: This step is essential as it prepares marketers for the shift away from a method that has been foundational, addressing the immediate need to innovate.
  2. Develop a robust first-party data collection and management system: By focusing on first-party data, brands can gain control and reduce future risks related to data privacy and compliance issues.
  3. Implement server-side tracking to improve data accuracy and speed: Server-side tracking can offer precise and real-time data that significantly enhances marketing performance.
  4. Establish unified identifiers for reliable cross-channel marketing outcomes: Using a common identifier ensures all marketing channels work harmoniously, leading to improved segmentation, targeting, and personalization.
  5. Stay educated on the latest data privacy laws and technological advancements in the digital marketing space: Continuous learning in this rapidly evolving field is critical for staying compliant and seizing opportunities driven by innovation.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Mandar Shinde

Mandar Shinde is the CEO of Blotout, a Y Combinator restoring identity and data accuracy in a cookieless era. He also volunteers with ProductNation/iSPIRT, a nonprofit sourcing public goods for Indian product startups. In this role, Mandar helps enable data democratization with zero trust. As a data-driven entrepreneur, he has experience in privacy, analytics, blockchain, advertising, compliance, and cloud computing.  

 

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Spotify
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Amazon
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Deezer
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Here’s a glimpse of what you’ll learn:

In this episode…

The deprecation of third-party cookies threatens the stability of targeted marketing, and businesses are navigating uncharted territories. With the cornerstone of personalized advertising crumbling, how can companies navigate the landscape without relying on third-party data?

Apple’s aggressive stance on data privacy has placed limitations on digital advertising, specifically after the advent of iOS 14, which allows users to opt out of third-party tracking. Data-driven eCommerce entrepreneur Mandar Shinde emphasizes adjusting your lifecycle and performance marketing strategies to align with the shifts in data regulations and online tracking. This involves conducting an internal assessment of your customer data collection, storage, and processing systems to ensure compliance and effective adaptation. Transitioning to first-party data collection by adopting CDPs and server-side tracking is a viable solution to privacy concerns in a cookieless environment.

In today’s episode of The Digital Deep Dive, Mandar Shinde, the CEO of Blotout, joins Aaron Conant for a discussion about adapting to a cookieless landscape. Mandar talks about the imminent shifts and the necessary actions brands must take to ensure their digital presence and customer relationships remain strong.

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Analyze the dependency on third-party cookies within your current digital marketing strategy: This step is essential as it prepares marketers for the shift away from a method that has been foundational, addressing the immediate need to innovate.
  2. Develop a robust first-party data collection and management system: By focusing on first-party data, brands can gain control and reduce future risks related to data privacy and compliance issues.
  3. Implement server-side tracking to improve data accuracy and speed: Server-side tracking can offer precise and real-time data that significantly enhances marketing performance.
  4. Establish unified identifiers for reliable cross-channel marketing outcomes: Using a common identifier ensures all marketing channels work harmoniously, leading to improved segmentation, targeting, and personalization.
  5. Stay educated on the latest data privacy laws and technological advancements in the digital marketing space: Continuous learning in this rapidly evolving field is critical for staying compliant and seizing opportunities driven by innovation.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

David Sanborn

David Sanborn manages strategy and operations for GIZMO, a developer and manufacturer of consumer electronics. He is also the Co-founder of Kiid Coffee, a unique food brand that uses creative marketing to target nutritional gaps in children’s food. As an inventive entrepreneur, David has built and sold several brands, including Basics Brands, which he expanded into the pet retail space before selling it. 

 

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Starting a brand from scratch, creating an unparalleled product, and selling it successfully are seemingly basic yet daunting challenges in today’s competitive eCommerce marketplace. What does it take to cut through a saturated market and carve out a space for your products?

David Sanborn, a serial entrepreneur, has conquered the challenge of branding and innovation in the modern digital landscape. He maintains that strategic partnerships and mentors are invaluable resources for product development. These industry professionals can share ideas and strategies that can expedite launch and enhance innovation. Before launching your product, test its market fit to allow for customer feedback and ample refinement. Additionally, digital marketing is essential for brand awareness, so by integrating a mission-driven approach into your creative strategies, you can stimulate authentic consumer engagement and cement a long-term presence in the market.

In this episode of The Digital Deep Dive, Aaron Conant meets with David Sanborn of GIZMO to share innovative approaches to launching an eCommerce brand. David breaks down the intricacies of product development, the importance of market-fit testing, and how to stand out in a competitive market through creative marketing and genuine value creation.

Resources mentioned in this episode:

Quotable Moments:
Action Steps:
  1. Utilize networks, including manufacturers' in-house resources, to efficiently develop and iterate product concepts: This leverages expertise and can speed up the development process.
  2. Craft a brand story that resonates and compels sharing: This can create customer connections and drive word-of-mouth marketing.
  3. Research thoroughly before investing in patents or complex development procedures: David Sanborn’s cautionary tale of expensive patents that weren't necessary reinforces the importance of validating the market first.
  4. Cultivate resilience and be resourceful when tackling challenges in business: David’s experiences showcase the power of not getting discouraged but instead leveraging setbacks as learning opportunities.
  5. Consider partnerships and influencer collaborations wisely to elevate brand visibility and credibility: David’s success story about networking underlines the potential of the right partnerships to scale a brand effectively.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Aaron Schwartz

Aaron Schwartz is the Co-founder and President of Orita, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron spent seven years building and managing DTC brand Modify Watches and was the President of Loop.

 
Daniel Brady

Daniel Brady (DB) is the CEO of Orita. As a neuroscientist turned data scientist, he has helped leading eCommerce brands organize their data sets. DB has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. 

 
 
 
 

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Here’s a glimpse of what you’ll learn:

In this episode…

Customers are often overwhelmed by an inbox flooded with marketing emails, leading them to unsubscribe, much to brands’ dismay. Yet these brands are constantly grappling with finding the right balance in their communication frequency to keep customers engaged without driving them away. How can you maintain engagement in your email campaigns while saving money?

Using machine learning, data scientists and brand builders Daniel Brady (DB) and Aaron Schwartz have revolutionized customer data usage and engagement. You can implement AI into your email and SMS campaigns to analyze consumer data and identify communication patterns. This allows you to discover optimal touchpoints and avoid inundating your customers with emails. Periodically auditing your email lists can improve deliverability and help maintain higher subscriber engagement. Ultimately, building and nurturing long-lasting customer relationships through email marketing engagement boosts brand loyalty and customer lifetime value.

Tune in to the latest episode of The Digital Deep Dive as Aaron Conant welcomes DB and Aaron Schwartz of Orita to discuss enhancing your email marketing campaigns. Together, they share the financial benefits of leveraging AI to enhance email campaigns, how to select tech vendors, and how to optimize your tech stack.

Resources mentioned in this episode:

Quotable Moments:

Action Steps:

  1. Perform an email deliverability audit with tools like Orita.ai to identify areas of improvement.
    • This is effective because it detects inefficiencies and potential threats in email marketing strategies.
  2. Construct a probabilistic model to assess the risks and benefits of your email marketing frequency.
    • This allows for strategic decision-making when it comes to engaging customers and prevents overload.
  3. Streamline your tech stack by identifying core tools that provide comprehensive benefits.
    • This simplifies operations, saves costs, and enhances the effectiveness of digital marketing efforts.
  4. Schedule regular data review sessions to ensure machine learning tool performances are aligned with brand objectives.
    • This keeps email strategies agile and responsive to market shifts and customer behavior.
  5. Explore machine learning solutions for other marketing channels, such as SMS and direct mail.
    • This expands the brand's reach with precision, leveraging data for targeted and profitable customer communication.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

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