James Thomson

James Thomson is the former Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses. While at Buy Box, James supported brand executives with issues of channel governance, branding governance, online growth strategies, and pricing standards. James continues to immerse himself in the world of Amazon issues.

Before Buy Box, James served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker.

Here’s a glimpse of what you’ll learn:

In this episode…

The emergence of Buy with Prime has created a competitive selling environment. Direct-to-consumer (DTC) brands that sell on Amazon Prime are outperforming those that use alternative platforms such as Shopify. So, how can you optimize your selling channel to serve your consumers better and compete with Amazon sellers?

It’s essential to offer your consumers the same shipping times they expect from Amazon. To achieve this, you must develop a long-term eCommerce strategy that maximizes your fulfillment networks and leverages quick and efficient delivery methods. By transitioning from third-party logistics companies (3PLs) to a more automated distribution system, you can successfully sell, fulfill, and deliver your products without relying on Amazon fulfillment.  

In today’s episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, former Chief Strategy Officer at Buy Box Experts, to discuss developing an eCommerce strategy to outperform your competitors. James shares how DTC brands can maximize their fulfillment centers to compete with Amazon Prime sellers, the challenge of using Buy with Prime, and how to optimize shipping to your consumers.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

 

Corey Apirian

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.

Here’s a glimpse of what you’ll learn:

In this episode…

With the supply chain industry shifting to digital mechanisms, many marketplaces now offer micro fulfillment services to meet evolving consumer demands. Yet, brands are struggling to adjust to this shift, and some still rely on traditional fulfillment methods. So, what steps can you take to transition to micro fulfillment?

When shifting to micro fulfillment centers, it’s critical to balance your supply chain operations by leveraging both eCommerce solutions and your chosen marketplace. This entails analyzing consumer sales data through methods such as shopping cart and buying analyses to meet demands. Once you’ve compiled all the relevant data, you can use micro fulfillment centers to ship your products directly to the end consumer from hyper-local facilities.

In today’s episode of The Digital Deep Dive, join Aaron Conant as he talks with Corey Apirian, CEO of Davinci Micro Fulfillment, about adopting micro fulfillment services to meet customer demands. Corey explains how eCommerce fulfillment has evolved, how brands can adopt sustainable practices, and what brands should consider when utilizing Fulfillment by Amazon (FBA).

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Kiri Masters

Kiri Masters is the Founder of Bobsled Marketing, a digital agency that helps consumer products brands grow their sales on web marketplaces. In February 2022, Acadia acquired Bobsled, and Kiri is now Head of Retail Marketplace Strategy. Bobsled has been named one of the top 18 Amazon firms by Business Insider and ranks in the Marketplace Pulse Top 100.

Kiri is the author or co-author of The Amazon Expansion Plan, Amazon for CMOs, and Instacart CMOs, books that offer an in-depth view of generating predictable results for retail brands. Kiri is also a regular contributor to Forbes Retail, sharing knowledge gathered from managing hundreds of brands’ accounts on Amazon.

Here’s a glimpse of what you’ll learn: 

In this episode…

The digital marketplace is expanding far beyond just Amazon. Stores like Walmart and Target are transitioning to retail media networks, making it difficult for brands to manage their selling and advertising channels. How can you effectively navigate the digital marketplace and allocate your budget to boost sales?

The marketing funnel allows brands to organize and distribute their product ads through each stage of the customer journey. When you shift your focus from each selling channel to your target options for products, you can create a selling strategy that markets your product to the customer. And by assigning ads to each stage based on product needs, you can determine which selling channel is right for you. 

In this episode of The Digital Deep Dive, Aaron Conant joins Kiri Masters, Founder of Bobsled Marketing, to discuss creating a selling strategy to navigate retail media networks. Kiri reveals her tips for allocating retail media budgets, a common mistake brands make when trying to scale, and how her business uses Amazon Marketing Cloud (AMC) to create targeted ads. 

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Nich Weinheimer

Nich Weinheimer is the General Manager of Strategy and Commerce at Skai (formerly Kenshoo), an omnichannel marketing platform that helps performance marketers to plan, activate and measure programs across digital media for informed decisions, high efficiency and optimal return. Skai uniquely connects data and workflows across all walled garden media and its retail media partners include Amazon Ads, Walmart Connect, Roundel, Instacart, Kroger, Criteo, CitrusAd and many more.

In his current role, Nich delivers innovative software and data solutions to the rapidly-evolving landscape of retailers and brands. With over a decade of experience in digital advertising, Nich has held leadership roles, including Head of Advertising for Buy Box Experts, Co-founder and Managing Partner of WNW International, Data Consulting and Enterprise Sales at Ekata, and Director of Sales Operations at Commerce Hub.

Here’s a glimpse of what you’ll learn:

In this episode…

The continued advancements in retail media present a new set of challenges for brands and retailers who must transition from traditional to digital media. So, how can your business stay ahead of this shift to drive performance and growth?

Driving growth in digital retail media requires understanding and managing your brand’s data to leverage upper funnel media. Perhaps the most recognizable and powerful tool in a merchant's toolbox is Amazon's Demand Side Platform, or DSP. This platform allows merchant's to programmatically buy ads to reach new and existing audiences, both on and off Amazon. Merchants who can successfully leverage the power of DSP can see a major impact throughout the funnel. 

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Nich Weinheimer, General Manager of Strategy and Commerce at Skai, to discuss navigating the shift in retail media. Nich covers some of the top challenges brands and retailers face across the eCommerce continuum, the benefits of investing in DSP, and how retailers can scale their businesses using display media.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Tom Logan

Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. 

Here’s a glimpse of what you’ll learn:

In this episode…

There’s a demand for content now more than ever before, yet content is more expensive than ever. To help fulfill that need, some brands are turning toward off-brand, third-party content, while others are averse to giving up their brand control. Amidst this debate, Tom Logan shares advice and best practices for using content to grow your brand. 

Tom says that it’s crucial for brands to generate diverse, high-quality content from a variety of sources. But what’s most important is the ability to test and learn. Every single piece of content should be heavily decided on by using data because it’s much more consistent — and successful — than judging by a gut feeling. Data is the key to building an enduring brand. 

In this episode of The Digital Deep Dive, Aaron Conant is joined by Tom Logan, Co-founder and CEO of Cohley, to talk about on-brand and off-brand content generation and marketing. Tom discusses how one type of content can double your sales, why data is vital to your brand’s success, and why you shouldn’t rely on one specific channel. Plus, Tom guides brands through the strategies and changes they should be considering for the future. 

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

 

Daren Garcia

Daren Garcia is a Partner and Brand Protection and eCommerce Attorney at Vorys eControl, an agency that helps brands grow their value and achieve online sales control both domestically and internationally. 

As a partner at Vorys eControl for nearly two decades, Daren has worked with hundreds of brands and their sales, eCommerce, and marketing teams. He guides them in implementing solutions to minimize unauthorized sales and to control MAP violations and channel conflict.

Here’s a glimpse of what you’ll learn:

In this episode…

Unauthorized sellers on marketplaces such as Amazon and Walmart compromise a brand’s value and undermine sales. But, with hundreds of resellers and few regulations in place to mitigate these sellers, it becomes increasingly difficult to maintain brand control. So, how can you protect your brand? 

One of the most important things to consider when dealing with unauthorized sellers is that online platforms won’t remove them for you. It’s essential to establish a robust legal framework for defining and creating authorized selling channels for your brand. Once you’ve set clear guidelines for authorized selling, you can implement a Minimum Advertised Price (MAP) policy to ensure long run sales and brand protection. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Daren Garcia, Partner and Brand Protection and eCommerce Attorney at Vorys eControl, to discuss protecting your brand through online sales control. Daren shares how you can regain control over your brand, how to determine if a MAP policy is right for your brand, and some legal tips for handling unauthorized sellers on the marketplace.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

 

David Lucatch is the CEO, President, and Chair at Liquid Avatar Technologies, a digital identity and fintech solutions company that provides verified users with services to manage, control, and benefit from their digital identity. David has over 35 years of experience inventing technology and business solutions in the international marketing arena. He spent the last 20 years developing payment technology, language, and translation services to support the infrastructure of conducting business online.

Here’s a glimpse of what you’ll learn:

In this episode…

Are you trying to grow your brand and adapt to the dynamic digital infrastructure but aren’t sure where to begin? The metaverse is making its way into the digital landscape and taking the technology industry by storm, so how can you ensure a successful transition into this space?

Consider integrating augmented reality into your online store for a more user-engaging immersive experience. With augmented reality, you can create a 3D walkthrough of your store so customers can view your products in real-time. And, with digital identites, you can leverage verification procedures to give your customers authority over their profiles while providing them with maximum security. With these strategies, you can seamlessly progress into the metaverse while maintaining a user-friendly experience for your customers.

In this episode of The Digital Deep Dive, Aaron Conant sits down with David Lucatch, CEO, Prescient, and Chair at Liquid Avatar Technologies, to discuss preparing brands for the metaverse. David discusses how brands can implement non-fungible tokens (NFTs) to promote brand awareness, the scope of digital identity and how it provides opportunities for brands and government entities, and strategies for adapting to the developing technological industry.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Calvin Lammers

Calvin Lammers is the Senior Vice President of eCommerce at TRUFF, a truffle-infused condiment brand. He has a strong background in the world of eCommerce management, planning, and digital marketing. Calvin has held leadership roles at Health-Ade Kombucha, Spindrift Beverage Co, Inc., Bai Brands, and KIND. He was recognized in both 2018 and 2019 by Shopper Marketing Magazine in its list of Who's Who in E-Commerce as s retail executive who is making notable contributions in the area of eCommerce.

Here’s a glimpse of what you’ll learn: 

In this episode…

How can you successfully transition your product from the digital space to physical shelves in retail stores? Is it possible to track performance and maintain or enhance your targeting capabilities? 

When transitioning from digital to physical, it is important to diversify where you place your ads. An approach of constantly testing and learning can help your brand survive in various markets. Paying attention to data and sales attribution can help your brand increase community engagement and maintain consumer retention. Listen to Calvin Lammers in this episode to hear his insights on shifting from a digitally native retail brand to a physical retail brand. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Calvin Lammers, Senior Vice President of eCommerce at TRUFF, to discuss digitally native brands making the shift to a physical retail store. Calvin talks about the importance of targeting consumer shopping destinations, why diversifying your ad engagement can lead to higher consumer retention, and choosing your retail partners based on research and brand opportunity.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Tim Zawislack

Tim Zawislack is the Chief Operating Officer at Dey’s End Consulting, LLC, a full-service certified Shopify Plus Partner focused on eCommerce and marketing challenges. It offers an analytics suite that provides a one-stop-shop for all of your e-commerce analytics.

Tim has led various eCommerce and omnichannel teams — from startups to Fortune 100 companies — including Jimmy Jazz, Delta Galil Industries, The Estée Lauder Companies Inc., Brooks Brothers, and Luxottica Group. With his extensive background in the eCommerce and digital marketing space in senior-level executive positions, Tim is also an Advisory Board Member for BWG Strategy.

Here’s a glimpse of what you’ll learn:

In this episode…

How can you focus on building your direct-to-consumer presence and not take away from your valuable time? Is it possible to measure performance engagement across eCommerce platforms?

Tim Zawislack says that understanding the metrics and connecting with your creative and marketing team can eliminate disparate groups and cultivate a remarkable product. By optimizing how you recognize click-through rates, performance reviews, and data, you can target and connect with consumers through SMS and email messaging. But data isn’t everything. Relating with your consumers through holistic communication on the value of your brand is crucial. Once you articulate that to your consumer, they become enthusiastic about your brand. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Tim Zawislack, Chief Operating Officer at Dey’s End Consulting, LLC, to talk about implementing and accomplishing robust SMS marketing techniques through holistic conversations. Tim shares his strategies for approaching and cultivating a creative online customer experience, actionable steps to level up your social media presence, and elevating your product through traditional marketing techniques. 

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Rick Watson

Rick Watson is the Founder and CEO of RMW Commerce Consulting, where his work is centered around supporting investors and management teams. He has over 20 years of experience as a technology entrepreneur and operator exclusively in the eCommerce industry. He has worked with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes. 

He graduated from Vanderbilt University with a major in electrical engineering and a minor in computer science. Rick is the host of The Watson Weekly podcast, where he speaks with experts in the retail space. He has also been a featured speaker on Bloomberg Surveillance, Bloomberg West, NRF Shop.org, ECommerce Europe, and ETail West.

Here’s a glimpse of what you’ll learn:

In this episode…

Is it in your company’s best interest to introduce your brand into a crossborder marketplace or to enter into a headless platform? If you’re looking for a better way to navigate a headless eCommerce space, Rick Watson is here to share his expert strategies for navigating the back-end architecture and strategies that contribute to the success of your brand. 

With years of experience in the eCommerce industry, Rick knows that at the end of the day, the consumer experience is what matters most. For brands, consumer acquisition should be at the top of the list. Rick suggests that brands keep things fresh, interesting, and new to keep hold of consumers in today’s fast-paced marketplace. How? By entering into a crossborder marketplace, brands can make it convenient for the consumer to find their products on various platforms.

On this episode of The Digital Deep Dive, Aaron Conant sits down with Rick Watson, CEO and Founder of RMW Commerce Consulting, to discuss how best to optimize the headless eCommerce marketplace for your brand. Rick talks about how to avoid pitfalls in the eCommerce ecosystem, how crossborder platforms can increase your revenue and brand reach, and why understanding data is crucial for the success of any brand.

Resources Mentioned in this episode

Sponsor for this episode...

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, start-up to Fortune -100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights & actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

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