Exploring New eCommerce Integrations & Tech

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Exploring New eCommerce Integrations & Tech

George Wescott

George Wescott is the Founder, CEO, and Managing Partner at A-Ventures Global (AVG), a private equity portfolio focused on technology solutions and services for eCommerce optimization. As a digital pioneer, he has over 25 years of experience developing and managing high-performing digital marketplaces, brands, and communities. George is an investor and holds multiple technology board and advisory roles at companies, including Equity Commerce, ChangeUp, and Humming.

Here’s a glimpse of what you’ll learn:

  • George Wescott shares how he created the Amazon Vendor Central forum on LinkedIn
  • The benefits of eCommerce technology integrations
  • How eCommerce and technology integrations will evolve in the future
  • What new technology should companies consider? 
  • Buy with Prime’s role in the developing marketplace
  • Should sellers leverage Buy with Prime?
  • Retail media trends and considerations

In this episode…

Digital transformation is on the rise, and Amazon sellers must remain savvy to optimize their accounts. One viable solution is eCommerce integrations, which involve hiring expert talent to facilitate change or integrating new technology into your architecture. But talent acquisition costs are exorbitant, and retaining these employees is often ineffective. So how can you integrate new systems to maximize your value chain?

According to George Wescott, there are two types of eCommerce systems: a monolithic system, where each component is combined into one large application or a multiple-application system. Monolithic systems are antiquated, so it’s more common for seller central accounts to utilize a tech stack with 15-30 applications. When transitioning to a multi-app, integrated system, George says it’s critical to consider a best-in-class tech stack that’s API-first and can consolidate software seamlessly. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with George Wescott, Founder, CEO, and Managing Partner at A-Venture, to talk about eCommerce and technology integrations. George explains how eCommerce and technology integrations will evolve in the future, which new technology companies should consider, and Buy with Prime’s role in the developing marketplace. 

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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