Increasing Conversion Through Optimized Delivery With Corey Apirian

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Increasing Conversion Through Optimized Delivery With Corey Apirian

Corey Apirian

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.

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Here’s a glimpse of what you’ll learn:

  • A holistic approach to reducing DTC fulfillment costs and delivery times
  • The importance of remaining transparent when communicating delivery times
  • How to satisfy customer expectations through direct fulfillment
  • Corey Apirian shares considerations for leveraging Seller Fulfilled Prime
  • Integrating delivery methods and partners and diversifying channels
  • Inventory management strategies for profit optimization
  • Should CPG brands have a DTC presence?
  • Brands’ most pressing delivery concern: profitability

In this episode…

Many brands consider expanding into DTC channels, but with only one fulfillment center, they struggle to achieve optimal delivery times in various areas. With profitability a top concern in fulfillment and delivery, how can you meet consumer demands to drive additional conversions?

Instituting multiple hyper-local fulfillment centers throughout the country reduces shipping costs while ensuring inventory reaches the end consumer in 1-2 days. However, direct fulfillment alone is not enough to secure conversions. As fulfillment leader Corey Apirian notes, DTC delivery is a holistic process involving integrating multiple delivery methods and partners to maximize accuracy. Larger items may require you to leverage 3PL companies, whereas compact items can be shipped using Seller Fulfilled Prime to deliver directly to domestic Prime customers.

In today’s edition of The Digital Deep Dive, Corey Apirian, the CEO of Davinci Micro Fulfillment, returns to chat with Aaron Conant about DTC fulfillment considerations for 2024. Corey explains the importance of transparency in communicating delivery times, why CPG brands should have a DTC presence, and inventory management strategies for profitability.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Avi Moskowitz

Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBazaar, a top-rated craft brewery with an online shop that became one of the top 10 Shopify stores in Israel.

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Here’s a glimpse of what you’ll learn:

  • Why logistics and delivery are the most pivotal components of the eCommerce experience
  • The importance of communicating and fulfilling detailed delivery expectations
  • How to convert customers from checkout to delivery 
  • Avi Moskowitz shares how he leverages A/B testing at checkout to increase profitability
  • Navigating shipping costs and delivery times to maximize ROI on customer acquisition
  • The value of omnichannel fulfillment for prompt and affordable delivery
  • Avi’s plans to elevate the customer experience in 2024

In this episode…

As customer acquisition costs rise, brands try to generate conversions to secure loyalty and lifetime value. Checkout and delivery are often overlooked during the customer journey, with brands missing out on profitable opportunities. How can you optimize the fulfillment process to enhance the consumer experience?

In traditional retail shopping, customers receive the item upon purchase. However, seasoned business owner Avi Moskowitz notes that when shopping online, customers leave the shop without the product and must wait for delivery. To cultivate trust during this variable period, you must communicate reasonable and thorough expectations of shipping and delivery, ensuring you fulfill this commitment accurately. This may entail establishing omnichannel fulfillment methods through multiple hyperlocal warehouses to meet demands efficiently. 

In today’s episode of The Digital Deep Dive, Aaron Conant hosts Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, for a conversation about increasing profitability through effective delivery. Avi shares how he conducts A/B testing at checkout, how to convert customers from checkout to delivery, and how to navigate shipping costs and delivery times.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Mike Black

Mike Black is the CMO of Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing at Nielson, where he launched new analytics products for the company’s retail measurement business.

 

 

 

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Here’s a glimpse of what you’ll learn:

  • The importance of optimizing content to generate conversions
  • How to measure and test content performance through data-driven insights
  • Leveraging software tools for paid media content
  • Mike Black addresses the democratization of technology
  • How should brands consider media convergence?
  • Next-level integrations: harnessing data in the digital shelf to drive marketing decisions 

In this episode…

Digital marketing has shifted from an occasional perk to a new business standard as brands optimize content to drive conversions on the digital shelf. Yet with so much demand for innovative content and record-high consumption rates, how can you test and measure your content to ensure your efforts generate maximum ROI?

According to eCommerce-focused marketer Mike Black, the first step in content optimization is to assemble your briefs to target retail algorithms and advertise in the appropriate categories. However, keywords and competitors change dynamically and frequently, so you must leverage automation and other analytics tools to track incremental performance. Mike cites the digital shelf as a key performance driver but warns that data sets can become siloed, so by applying the data to various marketing channels like retail media, you can develop an integrated strategy for informed decision-making.

In the latest episode of The Digital Deep Dive, Aaron Conant hosts Mike Black, the CMO of Profitero, who talks about the convergence of media, commerce, and the digital shelf. Mike addresses the democratization of eCommerce and technology, how to leverage software tools for paid media, and how data-driven insights boost content performance.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Sreenath Reddy

Sreenath Reddy is the Founder of Intentwise, a technology platform that provides professional advertisers, large-scale aggregators, and high-volume agencies with automation, competitive intelligence, and data infrastructure for Amazon and other eCommerce sites. With more than 20 years of experience in the digital advertising and data analytics space, he utilizes AI to solve marketplace eCommerce challenges. Before founding Intentwise, Sreenath was the Senior Director of Marketing Strategy at Orbitz Worldwide.

 

 

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Here’s a glimpse of what you’ll learn:

  • The three components of an Amazon data strategy 
  • How to align ad spend with product profitability
  • Analyzing incremental Amazon data 
  • Sreenath Reddy talks about automating operational data 
  • Standard processes for diagnostic data analytics

In this episode…

With the rapid adoption of eCommerce, online marketplaces like Amazon and Walmart share more data than ever. Yet, as brands collect this data, it becomes fragmented within advertising, retail, and operations departments. How can you integrate data signals to make informed decisions?

Data analytics problem solver Sreenath Reddy classifies data into three distinct categories: strategic, operational, and diagnostic. Strategic data comprises customer lifetime value, competition, and incrementality, in which brands must take a predictive approach to develop actionable insights. Analyzing operational data requires automating performance metrics from inventory levels, ad spend, and profitability. With diagnostic data, Sreenath recommends developing a system to identify potential disruptions, causes, and solutions. 

In today’s edition of The Digital Deep Dive, Aaron Conant welcomes Sreenath Reddy, the Founder of Intentwise, back to the show to discuss analyzing and grouping Amazon data. Sreenath shares how to align ad spend with product profitability, how to analyze incrementality, and his mission to unify data signals.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Michael Lebhar

Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store growth strategies.

 

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Here’s a glimpse of what you’ll learn:

  • Advertising on Walmart.com versus Amazon: navigating the difficult transition
  • Michael Lebhar analyzes Walmart.com’s advertising landscape
  • How to leverage Walmart Connect to advertise on Walmart.com 
  • The rise of third-party sellers on Walmart.com  
  • Criteria for reinvesting in Walmart.com 
  • Michael talks about Walmart.com ad relevancy
  • Advice for launching ad campaigns on Walmart Connect

In this episode…

When attempting to advertise on Walmart.com, many brands miss the mark and fail to spend effectively. What should you know about Walmart.com’s advertising landscape, and how can you structure your investments on the platform?

According to Walmart.com specialist Michael Lebhar, advertising on the platform occurs through Walmart Connect, an integrated, self-service ad network for 1P and 3P brands. With significantly less competition than other leading ad platforms, profitability on Walmart Connect depends on your strategy and objectives and the placements you leverage. For instance, you can advertise on sponsored displays, the buy box, videos, or targeted items. Michael informs that Walmart.com emphasizes ad relevance, so optimizing your listing for search terms allows you to secure additional placements.

In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Walmart.com. Michael discusses the rise of third-party sellers on the platform, how to reinvest in Walmart.com, and how to navigate the transition from Amazon to Walmart.com advertising.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Michael Lebhar

Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store growth strategies.

 

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Here’s a glimpse of what you’ll learn:

  • Michael Lebhar breaks down Walmart’s landscape
  • Differentiating between Amazon and Walmart
  • How to launch and sell products on Walmart’s online marketplace 
  • The advantages of selling on Walmart.com: long-term growth and partnerships
  • Relevant considerations for transitioning to Walmart.com 
  • What are the most profitable categories on Walmart.com?
  • Evaluating strategic success on Walmart.com

In this episode…

As the largest retailer in the world and the fastest-growing online marketplace in the US, Walmart has gained significant traction among brands. Yet many apply the same sales and growth strategies when selling on Amazon and struggle to achieve results, attributing the lack of sales to scarce demand and opportunity. What should you consider before selling on Walmart.com, and how can you scale on its marketplace?

With fewer third-party sellers than Amazon, Walmart.com offers ample opportunity to drive sales growth in multiple categories. Additionally, Walmart merchants encourage growth by facilitating first-party vendor relationships, where the retailer lists your products and ensures high-ranking search results. With expertise in the early stages of Walmart.com, Michael Lebhar recommends evaluating profitable categories, opportunities, and competition before launching products on Walmart.com. When transitioning from other marketplaces like Amazon, it’s crucial to alter your content, shipping, and growth strategy to align with Walmart’s ecosystem.

In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Chris Bruderle

Chris Bruderle is the Vice President of Industry Insights and Content Strategy at the Internal Advertising Bureau (IAB), which empowers the media and marketing industries to thrive in the digital economy. As a web analytics, market research, advertising, and content expert, he has over 10 years of experience mining data and collecting insights for various web publishers. 

 

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Here’s a glimpse of what you’ll learn:

  • How brands should consider retail media advertising 
  • Navigating privacy compliance in advertising
  • Chris Bruderle shares CTV advertising strategies 
  • The integration of CTV, retail media, and social platforms
  • Chris’ predictions for digital shopping
  • Tactics for maximizing retail media spend
  • Balancing consumer privacy and effective data insights

In this episode…

Retail media and CTV are the key drivers of growth in the digital advertising ecosystem. However, with consumer privacy regulations hindering targeting efforts, brands must maintain compliance while gathering insights. What should you know about the evolving digital media space, and how can you profit from it?

Digital media researcher Chris Bruderle recommends partnering with retail media networks to obtain consumer insights in a privacy-compliant manner. Once you’ve gathered data from your target demographic, upload the information to a data clean room to remove sensitive material. Retailers can also integrate their first-party data and offer feedback and results-driven metrics. Leveraging CTV advertising is essential for profitability in the digital landscape, so Chris advises developing and adapting shoppable videos, QSR codes, and sponsored ads on streaming networks to encourage action from consumers. 

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Bruderle, IAB’s Vice President of Industry Insights and Content Strategy, for a discussion about the exponential growth of retail media and CTV. Chris addresses the integration of CTV and retail and social media, his predictions for live digital shopping, and how to maximize retail media spend.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Jacob Cooke

Jacob Cooke is the Co-founder and CEO of WPIC Marketing + Technologies, a leading eCommerce and technology consultancy driving growth for global brands in China, Japan, and Southeast Asia. Under his leadership, the firm has built an expansive solution set in data analytics, eCommerce activations and store management, brand strategy, creative campaigns, merchandising, and more. Having lived in Beijing since 2003, Jacob frequently contributes to Bloomberg on eCommerce, retail, and technology trends in China.

 

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Here’s a glimpse of what you’ll learn:

  • How to evaluate the China eCommerce market 
  • Profitable retail categories in the APAC (Asia Pacific) market
  • China market entry strategies
  • Jacob Cooke talks about the costs of launching in China’s market
  • What are the challenges of penetrating China’s market?
  • Driving sales and targeting consumer demographics
  • The value of live streaming in gaining brand recognition 
  • Jacob compares China’s market to Japan and South Korea

In this episode…

As sales growth in the US declines, brands are launching in the China and APAC markets to drive additional sales. eCommerce is a profitable market in China, with 50% of retail sales occurring online and 80% influenced by social platforms. What should you know about China’s eCommerce market, and how can you launch products there?

As consumers focus more on health and wellness, categories like supplements, outdoor wear, and appliances have expanded significantly in Asian markets. With deep expertise in China market trends, Jacob Cooke emphasizes launching with an exclusive online strategy and innovating in these categories to demonstrate value to consumers. Partner with experienced agencies, leverage influencers, and live stream videos on Chinese platforms like Douyin to develop a widespread presence in these markets.

Join Aaron Conant for another episode of The Digital Deep Dive as he interviews Jacob Cooke, the Co-founder and CEO of WPIC Marketing + Technologies, about breaking into the China eCommerce market. Jacob explains how to drive sales and target consumer demographics, the costs of launching in the market, and the difference between China, Japan, and South Korean markets.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Michael Zakkour

Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed by The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets.

 

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Here’s a glimpse of what you’ll learn:

  • How newer generations interact with commerce
  • What is immersive commerce, and how should brands leverage it? 
  • Actionable steps for growth in the new stage of commerce 
  • The value of video content for the customer journey
  • Michael Zakkour talks about optimizing your budget for immersive and experiential commerce

In this episode…

Younger generations like Gen Alpha interact with commerce brands by balancing physical and digital interactions, playing video games like Fortnite and Roblox while socializing with friends. This online and offline integration has initiated a new retail class, where brands must amplify the shopping experience to reach younger audiences. How can you leverage immersive and experiential commerce to excel in the new digital age?

With consumers becoming disinterested in two-dimensional shopping experiences, traditional eCommerce is underperforming. According to digital thought leader Michael Zakkour, eCommerce’s pervasive presence has led consumers to desire more meaningful interactions. Immersive commerce integrates live streams, shoppable videos, virtual environments, and avatars to create engaging and pragmatic experiences. Capitalizing on modern retail requires identifying top-performing digital tools and channels and developing a video commerce strategy involving streaming and live shopping videos with real-time purchasing options. 

Tune in to the latest Digital Deep Dive episode as Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, back to the show to discuss leveraging immersive commerce to engage younger generations. Michael shares actionable steps for success in the new digital realm, the importance of interactive video content, and how to optimize your budget for experiential commerce.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Steven Moy

Steven Moy is the CEO of Barbarian, a leading creative digital advertising agency. Throughout his career, Steven has worked on large-scale digital transformation initiatives for global brands, including American Express, McDonald’s, CVS Health, and AT&T. Since joining Barbarian in 2019, he has significantly reshaped the agency by launching its first global office, adding new clients, and initiating new business practices.

 

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Here’s a glimpse of what you’ll learn:

  • Steven Moy describes his background as a marketer during the rise of the internet
  • How brands can target and engage with younger audiences 
  • Elevating content creation without depleting ad spend
  • Tips for adapting to the digital paradigm shift
  • AI’s role in the creative process — and how to leverage it to align with younger generations’ needs
  • The metaverse’s potential in bringing value to younger generations
  • Steven talks about the intersection between brand building and performance

In this episode…

According to a recent study conducted by Insider Intelligence, social media is the first touch point for over 40% of consumers under 30. These younger generations consume hours of high-velocity, compelling content, prompting brands to compete for attention. How can you produce large volumes of creative content to target digital-first generations?

As an early adopter of digital during the dot-com bubble, Steven Moy endorses attention economics, which forces brands to capture consumers’ limited attention spans on fast-paced, content-rich platforms like TikTok. Highly targeted content captures consumers within the first second and communicates value propositions in the following three to four seconds. To reach younger generations effectively, Steven recommends hiring college students to create engaging short-form videos that resonate with audiences.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Steven Moy, the CEO of Barbarian, to discuss creating content for digital-first generations. Steven explains how to adapt to the digital paradigm shift, AI and the metaverse’s roles in the creative process, and how to budget for rapid content creation.

Resources mentioned in this episode:

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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