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June 1, 2022
What Role Does Customer Data Play in the Amazon Marketing Cloud?

Are you a new brand or launching a product and not sure how to effectively measure user data? By examining consumer data using the Amazon Marketing Cloud, you can have greater insight into how to meet your customer across their shopping journey. Not only that, but you can even understand how your customer is engaging with your ads and what is motivating them to purchase.

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May 26, 2022
Lead Scoring on the Marketo Platform

Adobe’s Marketo platform helps you get measurable results from acquisition to advocacy, all while keeping customers engaged. Marketo allows you to send emails, build landing pages and, most importantly, look at data so client journeys can be customized.

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May 24, 2022
Building a Robust Zero Trust Security Framework To Improve Performance and Prevent Attacks

With the recent evolution of data and work environments, it’s never been more essential for companies to put a workload security plan in place. Zero trust segmentation is a go-to solution, boosting security by isolating attacks before they can disrupt your entire network.

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May 17, 2022
How to Unlock Your Brand’s Success on TikTok

Have you ever stumbled upon amazing content on TikTok and wondered how you can amplify your own content for users to see? What does it […]

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BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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