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June 8, 2022
Getting the Most Value From Headless Commerce

The term “headless commerce” is gaining traction as people begin to see value in its maturity. The overriding advantages of headless commerce are apparent in a multi-storefront experience where you can blend a group of best-in-breed eCommerce, content management, and marketing technologies in a powerful way.

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June 6, 2022
How To Collect Data and Reach Consumers in the New Era of Cookieless Privacy

We’re already in a new era of digital privacy. A Forrester study showed that in 2019, 77% of US adults use at least one privacy tool online — and it’s not by default. The majority of consumers want more privacy and more control over their data online.

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June 1, 2022
What Role Does Customer Data Play in the Amazon Marketing Cloud?

Are you a new brand or launching a product and not sure how to effectively measure user data? By examining consumer data using the Amazon Marketing Cloud, you can have greater insight into how to meet your customer across their shopping journey. Not only that, but you can even understand how your customer is engaging with your ads and what is motivating them to purchase.

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May 26, 2022
Lead Scoring on the Marketo Platform

Adobe’s Marketo platform helps you get measurable results from acquisition to advocacy, all while keeping customers engaged. Marketo allows you to send emails, build landing pages and, most importantly, look at data so client journeys can be customized.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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