In today’s episode of The Digital Deep Dive, Aaron Conant welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, back to the show to discuss how brands can adapt to Amazon’s fulfillment model. Corey addresses strategies for evaluating 3PLs, how to integrate marketing, product assortment, and delivery into your DTC model, and Flexport’s acquisition of Shopify Logistics. 

With Amazon as the leading digital marketplace, brands are looking to optimize sales on its platform. Historically, sellers have developed separate budgets, goals, and advertising strategies for Amazon and DTC, creating silos and cementing the reputed digital divide between channels.

NetElixir’s Founder and CEO, Udayan Bose, is Aaron Conant’s guest on this episode of The Digital Deep Dive to discuss generative AI’s impact on search marketing. Udayan also shares how experimentation and collaboration facilitate AI adaptation, the effect of conversational search on traditional search results, and his framework for navigating the evolving search ad landscape.

As Amazon continues to dominate the digital landscape, advertising is becoming increasingly competitive, and strategies to influence customers are progressing across multiple channels. But many brands still develop ad objectives, measure performance, and make costly decisions through business-specific sales, customer, and profit data. 

Jon Reily, SVP of Commerce and Loyalty at Bounteous, joins Aaron Conant in this episode of The Digital Deep Dive to discuss customer loyalty and the lifetime value flywheel. Jon talks about the barriers to customer personalization, optimizing the flywheel through content creation and customer feedback, and how to access and organize customer data.

Every industry comes to a point where it has to adapt and change its model. For example, healthcare is amid unprecedented challenges; since the pandemic’s staffing problems and the Great Resignation, healthcare organizations are struggling to stabilize the workforce. On top of this, inflation, high medication costs, and other financial headwinds are hitting healthcare companies, making it even more difficult to secure a solid team.

Aaron Conant sits down with Acquia’s Founder, Chief Technology and Strategy Officer, and Board Member, Dries Buytaert, in this episode of The Digital Deep Dive to talk about composable commerce approaches. Dries explains how MACH (microservices-based, API-first, Cloud-native, and headless) differs from composability, content management strategies for composable architecture, and how to adapt to composable commerce solutions. 

ChatGPT’s release has revolutionized AI, and industries have created innovative ways to deploy this tool and other models to enhance customer communication. Most recently, AI use cases have emerged in the banking, financial services, and investment (BFSI) industries that extend far beyond language processing capabilities.

Martin Heubel, Strategy and Amazon Consultant at Consulterce, is Aaron Conant’s guest on today’s episode of The Digital Deep Dive. They discuss the current and future states of Amazon’s business model. Martin also shares how brands can maintain inventory in 2023, advice for winning AVNs, and how the platform’s risk aversion affects brands.

Digital transformation has become mainstream, and healthcare industry trends, including increased costs, member demands for customized services, and the need for efficient workflows, have prompted health plans to capitalize on this movement. Yet digital adoption is not a universal approach since health plans must consider members’ unique needs and their familiarity with these technologies.